May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 17 Posted 3 years ago
I think it could be effective; however, that said you need to cultivate a community on tumblr, which will then come to your site via tumblr. What sort of site/blog do you have or what industry are you in?
Nov 15 Posted 3 years ago
About Tumblr, do you think it would be effective to use it in addition to your regular website AND blog? I'm trying an experiment where I use Tumblr to post links to new blog posts, add photos, etc. Kind of like what I'd post on Facebook. Anxious to see if it drives traffic.
In looking for blogs to follow on Tumblr, I was disappointed by how many are full of obscenities, nudity and otherwise NSFW content. That definitely takes it down a few notches for me..
Nov 14 Posted 3 years ago
Thank you for your thoughts. It is true that Foursquare is more advantageous for companies with brick and mortar locations. However, if the company chooses a face for their brand it could be in their best interest to at least consider this platform for that individual.
Also, while building an audience on various platforms takes time, some of those connections can be used to cultivate relationships that will result in backlinks for SEO purposes.
Twitter is most definitely a fantastic resource, and while scheduled tweets are an excellent means of driving traffic to your site, the most effective use of Twitter is to build relationships as well, once again an activity that takes time.
Nov 12 Posted 3 years ago
I'm one to cast a wide net online and giving content as much mileage online, so can appreciate Jen's post, and how you can create avenues to bring visitors to your website. I wrote a complimentary blog post mentioning two tools that will aggregrate and distribute your digital content and would love to learn what tools you use to "cast a wide net online" and get more milage out of your posts.
Nov 11 Posted 3 years ago
Thank you for this. Just a few points:
Four square is pretty much useless for internet businesses as they rely on location and when selling digital services on the Internet, location is immaterial.
If the aim of the company is to reach a large number of people, buildong an audience in any of these platform is time consuming and labor intensive.
Automating a larger part of Twitter activity is now a distinct option, so Twitter remains a most efficient tool, when considering the time gain possible through automation, even if it is not the most friendly one.