- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
8 Tips for Marketing Your Business on Instagram
Posted on November 9th 2012
This popular smartphone app barely makes two years since its launch from October 2010, but it is definitely on a hot run with an impressive growth, reaching more than 100 million users worldwide.
Have you considered using Instagram for marketing?
Here are 8 tips to get started:
1. Communicate a lifestyle.
Red Bull for instance is using visual storytelling to share attractive fun and action-theme photos but also uses user generated content from their fan and follower base.
2. Be creative and outstanding.
Starbucks have not only managed to make a brand from a common commodity, but this is without doubt one of the best brands presence (892.000 followers) on Instagram. They are real inspiration, posting photos in different surroundings and occasions, staying true to its brand message and story.
3. Showcase products in original ways.
Try not using Instagram just for the sake that anyone thinks it is cool right now. Burrbery is 156 year old British brand and an excellent example of how fashion brands should use photography to appeal to their fans.
4. Add text to your image.
5. Share behind the scene photos.
Boston Celtics is probably one of the best sports teams using social media. They got great Twitter strategy and now they really start rocking this Instagram movement.
Celitics’ share photos with moments before the game, locker room scenes, picture with fans. They are using Instagram to engage with fans deeper and give all supporters a sense to the vibe of this team outside the basketball game.
6. Use hastags to increase reach.
If you want more people to find out about you and see your photos, you should definitely add relevant hashtags. Webstagr.am and Statigr.am are great ways to discover what people love to share. And brands should definitely check out Followgr.am - one of the best interfaces to enjoy Instagram photos on the web.
7. Consider using professional apps to edit photos.
There are plenty of apps who can make your photos aweasome and here is a list for few of them you could try:
8. Run photo contests.
Promotions are always great way to increase brand awareness and/or visibility. A brand can run simple contest by using a hashtag or choose professional service like Nitrogr.am
However, we must make sure that official terms and conditions for the contest are make publicly available or the promotion may backfire.
Donkin’ Donuts photo competition
What is your favorite brand on Instagram? Could you add another example of successful and creative use from brands on Instagram?