- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
8 Twitter Best Practices
Posted on February 21st 2013
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, here are eight best practices to help you find your footing.
- DO NOT use Auto Direct Messages (Auto-DM’s). Generic automated messages such as, “Thanks for following me… please follow me on Facebook” are impersonal as well as a waste of time and opportunity to connect with someone one-on-one. Instead, when someone follows you on Twitter, use personalized DM’s to transition a follower to a business friend.
- Respond to your followers. Leaving remarks or questions unanswered sends the message that you don’t care about your audience.
- Vary the times you post. If you only tweet at the same time every day, chances are you are only reaching the same people. Broaden your audience by varying the times of day that you post. Also keep in mind the hours that are most effective for reaching your target audience.
- Avoid bulk tweeting. Depending on the patience of your followers, if you’re posting more than two or three times in a row, you may flood their Twitter feed and cause them to tune out.
- Mix up your posts with an array of tweets. Write authentic content, content with links and without, and retweet (RT) the content of others. If most of your posts are simply retweets, what would be the motivation for others to follow you? Shared content is an important part of a content strategy, but it can’t be the only piece of the puzzle. You must build your credibility by showing that you know your stuff and can go beyond identifying other people who know it too.
- Use Follow Friday (#FF) appropriately. It’s become a free-for-all of simply naming accounts and hoping for some new followers. I recommend picking one person to feature in #FF each week. Be sure to tell your followers why they earned your ‘seal of approval.’
- Keep tweets relevant. Your goal on Twitter should be to build your reputation as an authority in your field and a staple of your community. Keep your posts related to your field of expertise. Don’t be salesy – be conversational – but keep the conversation focused around your expertise.
- Be conscious of updating multiple accounts using the same content tools. What makes Twitter so unique and popular is its 140-character limit. Beware of tweeting from Facebook, in which the tweet could get cut off and don’t use hashtags in messages that you plan to run on Facebook or LinkedIn.
Any of these a 'pet peeve?'