80 million Google+ Local pages Automatically Created – Got one?

dleitch@morevisibility.com
Danielle Leitch Executive Vice President of Client Strategy, MoreVisibility

Posted on June 8th 2012

80 million Google+ Local pages Automatically Created – Got one?

Google Places Listings converted to Google+ Local pages, affecting an estimated 80 million business listings worldwide, according to Google’s Marissa Mayer.  The Google Businesses Plus Page described the release in a recent post as, “a new way to discover local information across Google.”  The Google+ Local pages will be accessible via Google.com and Google Map searches, or from a search using the Google+ Mobile App.   There is also new integration of the Zagat ratings system for restaurants and more, where consumer reviews from Google Places have converted from five star ratings to 1-30 point reviews that offer robust criteria to rate services, experience, décor, etc.  These reviews will cater personalized recommendations to Google+ users– sorting by circles to reveal reviews or check-ins from people in their network – and will appear in natural search results.

The streamlined design of the Google+ Local pages will include photos, a map of the location, and contact information for the business.  It will be important for business owners to find their new Google+ Local page listing, and click on the “manage page” button - located to the lower right - in order to update the page or interact with consumers by having “hangouts” and sharing updates.  This interaction is designed to produce a more loyal consumer base, and truly put “word-of-mouth” marketing to work online and offline.  As a preview, below are screenshots from the different views to expect when encountering the Google+ Local pages:

Google.com Search:

Google Maps Search:

Google+ Local Page:

Google+ Local Pages on the Mobile App:

Google+ Local pages will continue to integrate deeper within the social platform.  Features like mobile check-in deals - are expected to be released soon.   Do you have a business location that needs to be managed and optimized, or questions about participating in Google+?  Send those questions by clicking here, calling us at 800.787.0497, or submitting them in the comments below.

dleitch@morevisibility.com

Danielle Leitch

Executive Vice President of Client Strategy, MoreVisibility

MoreVisibility is an Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords and Analytics. We have grown impressively over the past 11 years through a consistent flow of referral based business and are proud to be a six-time INC 500/5000 recipient. Our industry credentials are unparalleled and our commitment to client education and results tracking set us apart. MoreVisibility’s longstanding partnerships with Google, MSN and Yahoo have been instrumental in achieving highly favorable results for our clients. Our relationships with the newer Social Media channels are equally collaborative. The greatest strength of MoreVisibility is our highly skilled and tenured team. Our knowledge, dedication and enthusiasm continue to help our clients make meaningful improvements in the profitability of their online marketing efforts.
See Full Profile >

Comments

Great article, very useful.  I think Google's network-wide integration with G+ is going to be more impressive than people realize at the moment.