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The following stats are based on information about Social Media usage in the United States.
Twittercrats find this #Debatable? This is compared to approximately 30% of the U.S. of the population being Democrats overall.
Stalking has never been more fun! 23% of Facebook’s users check their account at least five times every single day.
Still awkward in public? Sure, but our fingers can clickety-clack away with “Don Draper” esque poise and sophistication. Americans (12 and up) could push 75% Social Media usage within the next 5 years.
Most Americans still think they need Gym shorts for Foursquare. In fact, while only 3% have claimed to checked in this year, it is even down from the year before. The concept of “checking-in” will probably soon be replaced by “Opting-in” to share location data.
After all the work Businesses and Brands put into reaching the Facebook audience, there is still a lot of work to be done to reach out and incentivize and audience to like and participate with Facebook pages.
There aren’t many things people do every day, but Facebook and Twitter make the list for many.
As compared to last year, Facebook’s influence on purchasing has doubled. For Twitter, on the other hand, buying influence ranks somewhere between 1-5%.
Followers, Groupies and Disciples have turned into active participators up from only 50% updating their statuses in 2010.
While over 50% of users have used their Mobile devices to access Facebook, over 1/4 use them regularly to see their feed, post, share and like.
Research Via Jay Baer
Chief of Connected Times. Blogger, MKTG Pro & Web Dev Consultant. Lover of people and life.