You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

9 Social Media Fun Facts to Shock or Maybe Just Awe

The following stats are based on information about Social Media usage in the United States.

1. Almost 1/2 Of Twitter Users Are Democrats

Twittercrats find this #Debatable? This is compared to approximately 30% of the U.S. of the population being Democrats overall.

2. By Far, Facebook Still The Most Addicting

Stalking has never been more fun! 23% of Facebook’s users check their account at least five times every single day.

3. More than 1/2  Are Getting Social

Still awkward in public? Sure, but our fingers can clickety-clack away with “Don Draper” esque poise and sophistication. Americans (12 and up) could push 75% Social Media usage within the next 5 years.

4. Nearly 3/4 Aren’t “Checking In”

Most Americans still think they need Gym shorts for Foursquare. In fact, while only 3% have claimed to checked in this year, it is even down from the year before. The concept of “checking-in” will probably soon be replaced by “Opting-in” to share location data.

5. Only over 1/4 Are Following Brands on Facebook

After all the work Businesses and Brands put into reaching the Facebook audience, there is still a lot of work to be done to reach out and incentivize and audience to like and participate with Facebook pages.

6. Nearly 1/4 Are using Social Media Several times a day

There aren’t many things people do every day, but Facebook and Twitter make the list for many.

7. Almost 1/2 Say Facebook has an impact on what they buy

As compared to last year, Facebook’s influence on purchasing has doubled. For Twitter, on the other hand, buying influence ranks somewhere between 1-5%.

8. 3/4 of Twitter are posting their own Tweets

Followers, Groupies and Disciples have turned into active participators up from only 50% updating their statuses in 2010.

9. Over 1/2 of people have used Facebook on a Mobile device

While over 50% of users have used their Mobile devices to access Facebook, over 1/4 use them regularly to see their feed, post, share and like.

Research Via Jay Baer

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