The ABCs of Social Media

andersorsander
Anders Orsander Information Officer, Church of Sweden

Posted on March 27th 2013

The ABCs of Social Media
social media basics

Photo: Peter Galbraith, stock.xchng

Here’s my take on the ABCs of social media.

A – Automation. Tools for automation are great, but don’t use them to the point where you’re no longer present on your social media accounts. I use Buffer.
B – Beware of trolls, scams and such.
C – Consistency. Focus your content and be consistent.
D – Determine your goals. It helps you to focus on what you set out to do.
E – Evaluate. Use tools to analyse your efforts, adjust if needed to reach your goals. Among others Google Analytics, Followerwonk, TrustCloud and Klout can be helpful.
F – Fill out your profiles. Tell people who you are and what to expect from you.
G – Generosity. Be generous with thanks and credits.
H – Humour. Goes a long way.
I – Integrity. Be personal but not private.
J – Joy. Don’t forget to have fun when you’re on social media.
K – Know your strategy, your goals and your target audience.
L – Less is more. A short text, video or one photo can be very powerful.
M – Manual posting. Takes some time, but worth the effort, combine it with automation.
N – Nerve. Have the nerve to stick out (in a positive way). But if you want to get reactions, there will be negative ones as well.
O – Observe. Two meanings. That you observe the code of conduct and culture online, and observe trends, developments and what influencers in your field are up to.
P – Personality matters. There’s a lot of information out there, add your personal twist.
Q – Quality is more important than quantity. 1 follower who shares your content is better than 10 that don’t.
R – Relations, whether its friendship, professional or romantic. Social media is about relations between people.
S – Sharing is caring. Don’t forget to share what others post.
T – Transparency = Trustworthiness. Don’t use Twitter privacy or close down your Facebook too much.
U – User orientated. It’s not about you, but the user.
V – Virtual is still for real, although it’s in the digital flesh. I never use the term “IRL”, since I interact with real people both online and offline.
W – Work, you have to invest time and work on your social media skills and presence
X – Xerox, as in copy. Borrow good ideas, ask for permission first and credit generously.
Y – You are what you tweet/share. Make sure it gives a true representation of you.
Z – Zzz. Get your sleep, take time offline.

Did I miss anything?

andersorsander

Anders Orsander

Information Officer, Church of Sweden

Anders is a social media professional, specialized in building personal connections and relations. He works as an information officer in the parish of Backa in Gothenburg, Sweden. He's been active online since the mid-90s. His experience includes leading Digital Bible a top engaging non-profit Facebook page, project management, public speaking and online crisis management.

See Full Profile >