- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Academy Apologizes for Breaking Twitter
Posted on March 4th 2014
If you watched the #Oscars last night, then you know that Ellen DeGeneres decided to have a little fun with Twitter. By tweeting an impromptu selfie photo of her and a bunch of A-List stars (Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyongo, Angelina Jolie, Lupita’s brother Peter, Bradley Cooper, and Ellen DeGeneres) and asking people to retweet it to see if it could get the most retweets ever, she SUCCEEDS! And breaks Twitter — temporarily. The system crashed momentarily. Even the Academy apologized for aiding in the outage. In our opinion, the best Twitter apology ever! Talk about star power and more importantly, how interactive television has become with social media. It really is giving advertisers incredible options for connecting with their audience.
In case you missed it:
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Ellen achieves over 2M retweets and over 900K favorites and counting, beating out President Barack Obama’s Twitter record. It had over 1M retweets in the first hour, according to Kevin Spacey. Even the Oscars gets in on the action, by apologizing for contributing to the Twitter outage.
Someone on the ground snapped this photo of them trying to assemble for the now famous celebrity selfie.
Shortly after, actor and two-time Oscar winner Kevin Spacey joins Jimmy Kimmel for his after the Oscars special and tries to do a selfie to beat Ellen’s selfie. He doesn’t manage to break her record, but he did manage to break his website after he told the world that anyone could go to his website kevinspacey.com and view a clip of when Jimmy Kimmel auditioned for the Tonight Show.
And you know what they say, if it didn’t happen on Twitter, well, it didn’t happen. #Oscars (click to retweet)