Acquisition of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race

RobertPassikoff
Robert Passikoff Founder and President, Brand Keys, Inc.

Posted on September 5th 2013

Acquisition of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race
microsoft vs. google

Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early part of this year it was clear to me that perhaps acquisition would be a way to accelerate.” He wasn’t specific as to what they were accelerating, but it seems reasonable to presume that this is an acceleration of growth and, thus, Microsoft’s marketing war with Google.

Here’s how things match up in the IT weapons race, including new “ordinance” Microsoft secures via the acquisition of the Nokia Devices and Services business and their related patents. You’ll all have your own opinions, of course, but take a look and see, which you think, will ultimately conquer the other – and in which sectors?

Microsoft                                 Google

Bing search                              Google search
SkyDrive                                   Google cloud storage
Internet Explorer                       Chrome
Azure                                        Google Cloud
Windows                                   Android
Microsoft Office                        Google Docs
Nokia Lumina phones              Motorola phones
Lumina-ARM tablets                Nexus tablets
Nokia Mapping                        Google Maps

It was Bertrand Russell who noted that “War does not determine who is right – only who is left.” And given that Microsoft’s strategy for combatting competitors has been most focused and effective against single competitors (including robust challengers like Netscape and Lotus), we’ll have to wait see how these battles play out in the near-term.

And, ultimately, who is left.

RobertPassikoff

Robert Passikoff

Founder and President, Brand Keys, Inc.

Brand Keys is the world leader in predictive loyalty, brand & engagement metrics. Since 1984 we’ve specialized in correlated-to-sales measures, predictive of in-market consumer behavior. Our methodology is grounded in psychology, & provides an in-depth understanding of emotional and rational factors that bond consumers to brands. Decision-making is more emotional than rational, that ratio currently estimated to be 70:30. The ARF and other groups have independently validated our work. Brand Keys created the Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index, & Women’s Wear Daily Fashion Brand Index. Our 1st best-selling book, Predicting Market Success, offered a 21st century perspective on predictive metrics. Our new book, The Certainty Principle, examines a predictive approach to Integrated Marketing ROI. In 2007, New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States.”
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