Oct 17 Posted 5 years ago
Enjoyed your article. You explore the ideas of using social media to drive customer acquisition, rentention and loyalty. As you inply from your article, this is a new discipline and skill that brands and marketers need to learn and develop. There's no single ticket, rather a thousand ways to build these business objectives into interactions with social media.
I am with SocialTwist (www.socialtwist.com), a compant that is focused on customer acquisition and retention, by getting brands to gain referrals from their customers. Everyone knows the power of customer referrals since they come from people who know the brand, know others who use it or could, and whose word will be trusted more than brand messages. We put this all together and tie this to customer marketing programs for brands and retailers wherein we empower consumers to use their social networks to make these referrals.
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