Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Advanced Twitter Search: Twitter Keyword Research
Posted on March 19th 2014
With over 300 million tweets and 1.6 billion searches per day on average, Twitter is a hugely popular platform. Plain text queries provide a lot of information and insights into what people are talking about and what is trending. But, did you know that you have an option for an even more advanced search?
Not everyone is aware of advanced Twitter search, but this blog based on Nicole Duhoski’s video about how to use advanced Twitter search for Twitter search and keyword research should provide a helpful introduction!
You have two options. You can either go to Twitter Search and click the advanced search link or go directly to Twitter Advanced Search to use the feature. Here, you can narrow down your queries as much as you want until you achieve a more tailored result. It supports 41 different languages (as of time of publish).
You can use Twitter to mine data and information and it has proved to be rather useful for generating leads. You can search for words, mentions, people and places.
For those who want an even more fast and efficient way to search Twitter, be sure to check out the operators or commands for finding tweets. Examples of this process are laid out in the table below.
|Operator: = Finds tweets:||Results:|
|Twitter search||Containing both “twitter and “search”. This is the default operator.|
|“happy hour”||Containing the exact phrase “happy hour”.|
|love OR hate||Containing either “love” or “hate” (or both).|
|Beer-root||Containing beer, but not root|
|#haiku||Posts containing the hashtag haiku|
|From:alexiscold||Sent from the person “alexiscold”|
|To:techcrunch||Sent to person “techcrunch”|
|@mashable||Referencing the person mashable|
|“happy hour” near:”san francisco||Containing the exact phrase “happy hour” and sent near “san francisco”.|
|near:NYC within:15mi||Sent within 15 miles of “NYC”.|
|superhero since:2010-12-27||Containing “superhero” and sent since date “2010-12-27″.|
|ftw until:2010-12-27||Containing “ftw” and sent up to date “2010-12-27″.|
|movie -scary||Containing “movie”, but not “scary”, and with a positive attitude.|
|flight||Containing “flight” and with a negative attitude.|
|traffic ?||Containing “traffic” and asking a question.|
|hilarious filter:links||Containing “hilarious” and linking to URLs.|
|news source:twitterfeed||Containing “news” and entered via TwitterFeed.|
Twitter Advanced Search is very powerful, if you know how to use it to your advantage. Always remember that if your initial searches return unsatisfactory results, you can return to where you started and narrow your search. Remember to approach with caution as results are machine-generated. Nonetheless this is a helpful feature that should enhance your search results. Check out Nicole’s video if you would like a visual account of this entry.