That's just it...advertising is not simple! It's kind of like throwing spaghetti at the wall...throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It's really a matter of how much time are you willing to spend to discover what makes your customers or clients tick, or do you hire someone to do it for you? Big question! Big answer!
What's The Formula?
Social media is like everything else, there's a formula to make it work.
Q:How many times to post.
A: Anywhere from 1-5 on Facebook, 3-5 per day on Twitter.
Then depending on your type of business, it's the offer, how frequently do you tell your customers/clients, how long does the offer last, etc., etc. *See answer above.
Just like traditional media, only new forum. Most say posting of any kind should occur between 7-9am, 11a-1p, 5-7p and 9p-12a to reach the most people. All of this is very similar to broadcast media.
However, the same rules apply...nothing has really changed except the platform.
It's funny to me that television, radio and print are now called traditional media. Did you ever think that would happen? Now, it's Youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let's not forget Pinterest...still same goal but now with a moving target.
That's what got me started on looking at the similarities for one media platform to another. One of the local radio stations just sent me a promotion for Facebook. Television did it last year and they will do it again. It's another revenue stream, so I think we can pretty much count on seeing a new or revamped promotion for Facebook. Is it any wonder that everyone stays confused or at best...dazed? If "traditional" media (corporate groups with big budgets and big research departments) are looking at the new outlets and trying to figure them out, what hope is there for the local business guy trying to compete in his market? Doing it himself?
Local and small business battle daily with competitors and the big chains. Most have learned what it takes to stay in business and stay top-of mind. They've learned what their customers want and how to keep them.
Whether 1972 or 2012, it's still customer service and recognition that pays off, doesn't matter if it's through traditional or social media. People are still a product of their last conversation. The best thing you can do is keep "talking", cross your fingers and hope it sticks!