Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

An Exclusive Webinar from Social Media Today

September 10 @ 1PM Eastern

Wednesday, September 10, 2014 - 13:00

Listen to the webinar recording here. 

The following is the podcast for "Advocate Marketing Decoded: 5 Proven Stpes to Powering Advocates in Retail". This webinar originally aired on September 10th, 2014. Listen to the webinar to learn more:


As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.

During this webinar, Carlos Gil, Head of Digital and Social at Save-A-Lot, will share how Save-A-Lot activated advocates to increase awareness, engagement and in-store traffic in 5 steps.

During this webinar you will learn:

  • How Save-A-Lot is powering advocates to drive engagement and awareness both on and offline
  • 5 tried-and-true steps to launch an Advocate Marketing program 
  • Proven best practices to grow your Advocate Marketing program

Sounds like someone you know?

. @socialmedia2day: Building relationships and reaching out as a human being is more valuable! @pammktgnut #SMTLive
@socialmedia2day @cdhecklinger @PamMktgNut @EveryoneSocial Thanks so much for having me!! #SMTLive
"@socialmedia2day: First, identify goals, then tailor content/employee program. @cdhecklinger #SMTLive"
@socialmedia2day Enough said. @Lauren_Hannah #SMTLive > But for how long??!
Great webinar via @socialmedia2day-thanks to the speakers @Lauren_Hannah @pammktgnut @cdhecklinger and @PaulDunay! #SMTlive

About the Panel

Carlos Gil

Carlos Gil

Carlos Gil is a distinguished Marketing Executive, Digital and Social Media Strategist, Public Speaker and Entrepreneur. Carlos has extensive retail and CPG marketing experience leading social media programs in partnership with PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, Unilever, Franks RedHot and other consumer packaged goods brands. Previously, Carlos developed strategy and led the launch for all of Winn-Dixie’s social channels, social listening, and blogger influencer program yielding exceptional consumer engagement and brand awareness. Carlos also served as Head of Digital and Social Media for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel. 

Gregory  Shove

Gregory Shove

Founder and CEO @ SocialChorus

Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook.

Paul Dunay

Paul Dunay

Financial Services Marketing Leader @ PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.