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Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail

An Exclusive Webinar from Social Media Today

September 10 @ 1PM Eastern

Wednesday, September 10, 2014 - 13:00
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Listen to the webinar recording here. 

The following is the podcast for "Advocate Marketing Decoded: 5 Proven Stpes to Powering Advocates in Retail". This webinar originally aired on September 10th, 2014. Listen to the webinar to learn more:


As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.

During this webinar, Carlos Gil, Head of Digital and Social at Save-A-Lot, will share how Save-A-Lot activated advocates to increase awareness, engagement and in-store traffic in 5 steps.

During this webinar you will learn:

  • How Save-A-Lot is powering advocates to drive engagement and awareness both on and offline
  • 5 tried-and-true steps to launch an Advocate Marketing program 
  • Proven best practices to grow your Advocate Marketing program

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About the Panel

Carlos Gil

Carlos Gil

Head of Digital and Social Media @ Save-A-Lot

Carlos Gil is a marketing executive with extensive digital media expertise: web, social, mobile, email channels. Currently, Carlos leads Digital and Social Media marketing for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel. In this role, Carlos is accountable for the development and execution of strategies aimed to increase brand engagement, shopper loyalty, and sales in a digital space where millions of consumers are speaking about the brand and competition. Carlos has extensive experience leading social media programs in partnership with: PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, Unilever and other CPG brands. As Social Media Manager at BI-LO and Winn-Dixie supermarkets, Carlos developed strategy and led the launch for all of Winn-Dixie’s social channels, social listening, and blogger influencer program yielding exceptional consumer engagement and brand awareness.

Gregory  Shove

Gregory Shove

Founder and CEO @ SocialChorus

Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook.

Paul Dunay

Paul Dunay

Financial Services Marketing Leader @ PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.