Alleviating Senior Isolation Through Social Media

courtlandl
Courtland Long Marketing Manager, New Colony Partners

Posted on April 21st 2014

Alleviating Senior Isolation Through Social Media

Seniors and Social Media

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis.  Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.

Social isolation is described as a lack of contact with friends, family, and community organizations.  Additionally, loneliness is defined as a lack of companionship and social contact.  As many as four out of ten people over 65 years of age live alone – it is easy to see why senior isolation is becoming such a large health concern for this population. 

Many elderly people are no longer able to drive, which means they are also no longer able to pursue hobbies or attend events at local senior centers.  Television is described as a main form of company and many only interact with home delivery workers.  This kind of isolation can have major negative consequences on one’s health.  Loneliness and social isolation can lead to depression, over eating or drinking, or eating too little, heart disease, high blood pressure, and even early death.

However, there are many ways to help with senior isolation.   While there are services that will come visit senior citizens in their home, or provide transportation to a local senior center, engaging in social media remains one of the best and most cost effective options for curtailing the effects of loneliness and isolation.  Social media is certainly not a replacement for face-to-face contact but it is the next best option. 

Participating in social media provides an immediate sense of connectivity for most senior citizens; they are able to stay in contact with friends and family across the world.  This interaction serves as a great buffer for depression and feelings of isolation.  Not only can seniors connect with friends and family but they can also use social media to access health information and receive social support, especially when dealing with a chronic condition or caring for an ill spouse.  This is contributing to the decrease in the number of chronically disabled senior citizens who require assisted living care. 

Social media is becoming increasingly popular among seniors and the percentage of people over the age of 65 using social media is growing each year.  Increasingly senior citizens simply have the skills to use social media and there are many programs and classes (in the home and at senior centers) available to teach those who don’t yet have the skills.

Photo Credit: Seniors and Social Media/shutterstock

courtlandl

Courtland Long

Marketing Manager, New Colony Partners

Courtland has been managing multi channel marketing programs for the last 5 years. Her expertise is in social media marketing and guerilla marketing. Prior to joining New Colony Partners, Courtland managed marketing programs for a New York City based start-up. 

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