Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Amy's Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Posted on May 18th 2013
I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale. If you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give you a quick recap, things did not go well for the owners of the restaurant and for the second time since Ramsay has been doing the show, he walked away and essentially refused to help the restauranteurs out. This act in and of itself says a lot since in his own right, Ramsay can be pretty irascible. So for something to essentially send him packing, when we know what he’s capable of, it had to be pretty bad. Suffice it to say, the owners of this restaurant, took it to another level via these Kitchen Nightmare Youtube videos.
Watching the videos of the show you can see why. But, not surprisingly, I found out about the particular show via social media. Why? Because the buzz of the show, the videos and of what the owners did started to play itself out on Facebook. When that happens, things can move quicker than an Arizona brushfire in July. So quickly that the brush fires moved over from Facebook to Yelp and Reddit as well.
The gist or the fuel? Apparently the owners decided to respond to the trolls that were commenting about how bad they came off on the show. This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. Give them anything and they will run with it. More importantly however, it highlighted something else.
Here comes my point:
Yelp may not be the go-to source for restaurant reviews.
Why? The ABC restaurant has 1131 reviews, some of which might be good, but most are not. 99.9% are snarky, mean, negative “reviews. ” The point? How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? 99.9%
What can Yelp do about that? Doesn’t that mean you can go and bash any restaurant, anywhere? Seems like it to me. Unless I’m missing something.
Help me to understand.