Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
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Anatomy of a Great Marketing Campaign: Marketing Made Simple TV [VIDEO]
Posted on March 6th 2014
In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign.
In this show. you'll learn:
- Why planning and research are critical to success.
- Fresh ideas and insights on how to do your research.
- The kind of marketing metrics you too can get, if you do your homework.
If you are a marketing leader such as a VP of Marketing or Chief Marketing Officer, this show is for you!
Marketing Made Simple TV is a sponsored show, backed by great companies whose logos appear in the show. The show is directed by Craig Yaris of Social Ribbit.