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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign.
In this show. you'll learn:
If you are a marketing leader such as a VP of Marketing or Chief Marketing Officer, this show is for you!
Marketing Made Simple TV is a sponsored show, backed by great companies whose logos appear in the show. The show is directed by Craig Yaris of Social Ribbit.