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Anatomy of a Great Marketing Campaign: Marketing Made Simple TV [VIDEO]
Posted on March 6th 2014
In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign.
In this show. you'll learn:
- Why planning and research are critical to success.
- Fresh ideas and insights on how to do your research.
- The kind of marketing metrics you too can get, if you do your homework.
If you are a marketing leader such as a VP of Marketing or Chief Marketing Officer, this show is for you!
Marketing Made Simple TV is a sponsored show, backed by great companies whose logos appear in the show. The show is directed by Craig Yaris of Social Ribbit.