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Anatomy of a Great Marketing Campaign: Marketing Made Simple TV [VIDEO]

In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the hard work and deep research that laid the foundation for this campaign.

In this show. you'll learn:

  1. Why planning and research are critical to success.
  2. Fresh ideas and insights on how to do your research.
  3. The kind of marketing metrics you too can get, if you do your homework.

If you are a marketing leader such as a VP of Marketing or Chief Marketing Officer, this show is for you! 

Marketing Made Simple TV is a sponsored show, backed by great companies whose logos appear in the show. The show is directed by Craig Yaris of Social Ribbit.

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