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Anil Dash vs Popchipz - Demand for Public Explanation of Poor Taste Ad
Posted on May 4th 2012
In case you missed the social media furore of the past few days (and as briefly as possible so as not to bore the rest of you) Mr Kutcher starred as a 'comedy' Indian character in an ill-advised YouTube commercial for Popchips. Tech guru Anil Dash objected on his blog to what he - and many others - saw as the inherent racism of such a protrayal, and the social media debate was unleashed.
His success has so far been mixed: he got a private and a public apology from Popchips founder Keith Belling; but the video was made private on Youtube, against his wishes. And nothing from any of the other culprits in the affair, not even the normally twitter-loving Kutcher. The offending character will be withdrawn from the upcoming outdoor campaign, but the public apology from Popchips does look rather rather like the kind of lame response that Anil said he specifically didn't want: "the usual mumbled apology for the company where they offer the bullshit non-apology apology of saying "We're sorry if anyone was offended" and then take the ad down, but continue on with the campaign, padding out the apology with a few generic tweets to a contrite blog post."