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I’m delighted to announce that Simon Pearce, Founding Partner of Fabric Branding, is now working with Social Media Today to advise us on our integrated marketing products and services. Simon’s task is to help us to build on top of what we have learned through our successful collaborations with leading companies like Siemens, Shell, Oracle and SAP. Simon will work with our existing customers and help us tell our story to new ones.
Simon has over 15 years experience working with world-class brands in brand strategy, experience design and integrated communications roles. Simon’s considerable experience working with technology brands in both the enterprise and consumer markets is a great fit for Social Media Today at this point in our development.
In addition to working with us, Simon continues to work with his other clients at Fabric Branding. In the past few years, Simon has worked with brands that include 3M, AT&T, Intel, Verizon, Red Robin, The Weather Channel, Stanley and The Vitamin Shoppe.
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.