Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Another Google Penguin Update for SEO Helps Social Media
Posted on October 17th 2012
At least these SEO updates have cute names like Panda and Penguin. The latest Penguin update has been released and it reportedly effects 0.3% of all English websites. For you social media managers you should be thanking Google for Penguin as the Penguin Update helps social media by increasing the quality of content out there. It means your hard work isn’t going unrewarded.
Now 0.3% doesn’t sound like a lot of websites because it totally isn’t a lot of websites. Odds are your website was not a direct hit from the penguin update, but you should still care. The Penguin update helps social media and is committed to increasing the quality of websites on the internet.
Most social media managers don’t believe me when I say there are websites out there flooded with links and spam people land on everyday. I guess they would like to just live in the Matrix or assume they’re too smart to ever land on one of these websites. How foolish. Google has been monitoring the space for years and a simple google search (oh the irony) will showcase how people have manipulated and twisted SEO practices in the past for their personal gain. Did I say personal? I meant profitable. Highly profitable. Like millions and millions of dollars.
There isn’t a fool-proof solution to fixing this and the penguin update focuses on content, but what about the other factors? Consistency? Links? All that jazz? Enter Google Panda who protects us from all the crap that can’t escape the power of the Google algorithm. We’ll get to that later.
It’s important for those in social media to know SEO and enforce social SEO, but we’ve been over that. If you’re there than you know why the penguin update is great, but just in case; The SEO Penguin update ensures the best content is on the web. Keep your social media presence strong and keep your content plan tight. Google has your back as long as you give the web something fantastic.
They might be going after websites pretty slowly, but Google is not to be trifled with.