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Dec 16 Posted 3 years ago
I personally find B2B social media such a challenge but an exciting one. We've been using both Facebook and Twitter. Between the two, Twitter has helped us more in terms of sparking new partnerships with others in the industry. I also observe much more activity in the latter with RTs and replies, compared to the likes and shares I get on Facebook.
Should B2B marketers really expect more from Twitter and less engagement on Facebook?
Thanks so much for the helpful blog post :)
Dec 15 Posted 3 years ago
Steve, this is an excellent post. Good point about social media taking time.
In addition to re-tweeting, another way B2B companies can use Twitter to generate sales leads is by replying to clients. I think the potential to connect with journalists and bloggers on Twitter also provides B2B companies with PR opportunities. PR could eventually result to sales leads.