Jun 25 Posted 2 years ago
Great article Brian!
Daniel also made some spot on points as well in his comment
SEO is certainly not dead nor is it dying. We are simply experiencing the continued "Evolution of Search". Now a days, SEO's need to be CREATIVE, strategic, socially engaged and have the ability to think outside the box inorder to succeed. The spammy SEO's will always be there trying to game the system but thats just the nature of the beast. They will come and go as we've all seen in the past.
Valuable content and a great user experience will never fade. There will always be a need for search. Cheers guys!
Mar 12 Posted 2 years ago
Thank you for your feedback Daniel. You make some great points. That's why I stated that SEO will never die but will evolve and for those that don't jump on the train will lose out.
Mar 12 Posted 2 years ago
as long as people are searching there will be an SEO (search engine optimization); is changing is evolving and its trying to comprehend what is valuable for people.
It began with the basic keywords, pagerank metrics, backlinks. But as technology evolves SEO has to evolve as well; nowadays SEO produces different results for the same query. i have tried it myself between my mobile and my laptop, and reason is simply google understands that there are different needs for that particular query based on the tech i am using and the behaviour that i am engaged on that particular device, location, history of usage. and attempt to create a relevance result from its algorithms.
The question is more on the results. Do i get the results i want from the searches i am making; Lately i must say that i going in many cases in to the depths of the search Pages 2+ in order to find the actual piece of content that i am looking for.
Seo has also the component of Social these days at least in reference to G+, it takes in consideration the human factor (likes, shares, conversations, etc), however is hard to interpret the value of these conversations, is hard to consolidate the spectrum of the conversation and some times not even possible; for example same piece promoted on various networks, google has a hard time in tracking the internal content on Facebook or Linkedin and even Twitter.
Ultimatly i think SEO has the great attribute to provide a mid-long term relevance for content, queries will carry for a longer time providing relevance to your site; Social is now the viral source, exposing your content to the masses, and both aproaches are to be explored and excuted in the long road of online presence.
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