Are SMM Tools Just for Businesses? Not When 42% of Adults Use Multiple Social Networks

Evan LePage
Evan LePage Blog Specialist, HootSuite

Posted on January 15th 2014

Are SMM Tools Just for Businesses? Not When 42% of Adults Use Multiple Social Networks

Social media management tools may become increasingly valuable for everyday social media users, as 42% of adults now use two or more social networks.

Graph courtesy of the Pew Research Center.

Graph courtesy of the Pew Research Center.

The data, part of Pew Research Center’s “Social Media Update 2013,” shows that more adults now use multiple social networks than adults who use only one (36%).

Of those who use several networks, 23% use two sites, 12% use three site, 5% use four sites and 2% use five sites. Will the bottom 7% using four or five sites may not seem that significant, the Pew poll only asked about five sites: Facebook, LinkedIn, Instagram, Twitter and Pinterest. The number may be significantly higher when networks like Google+, YouTube and Tumblr are taken into account.

So while many still consider SMM platforms a device for power users and businesses, as more and more adults increase their use of a variety of social networks the relevance and use of these tools will likely rise among casual users.

Facebook, Instagram Where Engagement Is Highest

Of the five networks that Pew surveyed people about, Facebook and Instagram stand out as those with the highest engagement. 63% of Facebook users go on the site daily and an impressive 40% sign in multiple times per day. At 57%, more than half of Instagram users also use the app on a daily basis with 35% checking it multiple times per day.

Though this would seem to make a case for improved engagement on more visual social networks, curiously Pinterest is on the low end for engagement. Only 23% of Pinterest users visit the site daily, and close the half use the site less than once a week.

For the full Pew Research Center report, click here.

Evan LePage

Evan LePage

Blog Specialist, HootSuite

Evan is a Blog Specialist for HootSuite. He writes about social media news, trend, tactics and tips.

See Full Profile >


Adeyemi Fawole Writer Adeyemi Fawole NZ
Posted on January 15th 2014 at 4:58AM

These social media sites provides a good platform to reveal the company profile or person profile and the main advantage if using these sites is that your profile can reach to thousands of peoples.


Adeyemi Fawole

Posted on January 15th 2014 at 9:25PM

I definitely agree that social media management tools can be for everyone, not just for businesses. A couple of years ago I wanted to be Tweeting every couple of seconds when my phone was in my hands, I quickly realized that I don't enjoy seeing that so why would the people who follow me? Instead a developed a system where when I wanted to Tweet something I would save it as a draft in my phone and set an alarm for an hour later to Tweet it then. Instead of sending out tweets eight times in one hour I was Tweeting eight times over eight hours. It made much more sense.

Of course, I later discovered Hootsuite which changed my entire strategy! (My phone doesn't go off every hour anymore!) At the end of the day, tools like HootSuite or Buffer can help people that aren't involved in SMM keep up their presence without having to be online all day or set an absurd amount of daily alarms.

Great post, Evan! 

Evan LePage
Posted on January 16th 2014 at 11:39PM

Thanks for reading Hailley. Happy to hear that HootSuite is helping you Tweet more regularly and more strategically. I'm sure your followers appreciate it too!