Dec 11 Posted 2 years ago
Nice insights Jim. You're right - corporate culture is a big beast and influenced by many things. Much of what happens is driven by the leaders, what directions they focus on and how they manage behaviour. I think social has made a big dent in the gatekeeping process though and the potential for many people to make public comments has ended the days of the tightly controlled corporate message.
I think it's wise not to be utopian. The law is going to jump all over social media and I think many perceived freedoms could be locked down. Having said that, I am not sure that people will easily let go of the freedoms that the net brings them.
A key would be to educate regualtors so that they can strike the right balance as many people making the laws right now are not digitally or socially literate and I think are making laws that are potentialy counterproductive.
February 09, 2016An exclusive, live webinar from Social Media Today on Tuesday, February 9th at 12pm ET/9am PT. Social media has given brands the great gift of...
January 19, 2016An exclusive, live webinar from Social Media Today January 19th, 2016 at 12pm EST / 9am PST There is a fine line between an omni-channel market...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...
November 23, 2015The 2016 Social Media Marketing planning guide includes a must-have checklist as well as a first-of-its-kind research study aiming to provid...