Are Teenagers Abandoning Facebook? [INFOGRAPHIC]

RtMixMktg
Tom Treanor Founder, President, Right Mix Marketing

Posted on April 19th 2013

Are Teenagers Abandoning Facebook? [INFOGRAPHIC]
We produced this infographic exploring the recent trends for teenagers related to Facebook and social media. We all hear anecdotally about the movement of teens to other (often mobile-centric) social media platforms.

So what did we discover?

  • For Facebook North American active users numbers are declining
  • The average age of Facebook users has risen from 38 to 41 years old
  • The number of Moms getting on Facebook is rising sharply
  • Teens are increasingly going mobile and Facebook is not their favorite app
  • There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers

It’s all displayed below for you in this “hot of the press” infographic. Enjoy and feel free to share or embed using the code below the infographic!

Are Teens Bored of Facebook?? #Infographic

Social Media Intelligence via Right Mix Marketing


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Tom Treanor

Founder, President, Right Mix Marketing

Tom Treanor is the creator of the Blog Writing Workshop and Founder of Right Mix Marketing, which helps companies of all sizes succeed through the effective use of Content Marketing, Search Engine Optimization (SEO), Business Blogging and Social Media. Get news and updates from Tom on Twitter here!

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Comments

Alex Baker
Posted on April 18th 2013 at 7:17PM

Great infographic! Spells out many of the reasons behind the steady drumbeat we're hearing regarding younger users jumping ship from Facebook in favor of Tumblr and chat apps like Snapchat and Kik.

RtMixMktg
Posted on April 19th 2013 at 9:26PM

Yes, as more and more exciting mobile apps roll out, I would expect to see more teens spending less time on Facebook. Thanks for your comment!

robleathern600
Posted on April 20th 2013 at 3:23PM

This is an eclectic combination of statistics you've put together, though somewhat misleading when it comes to demographic trends. The median age of persons in the United States is 37.1 years, and since Facebook disallows people under the age of 13 from participating, the data actually points to Facebook's audience in the US approaching parity with the overall US (non sub-13 year old) audience. Your sources are also not directly referenced next to the data, so it's difficult to tell where the user data was from, and also since these are active user numbers I'm assuming there is no seasonal adjustment, which one should be cautious about given a sub-year period. In short, I believe that there certainly is a case for somewhat reduced engagement on Facebook over the past 12 months among certain demographics (indicated by their 10-K disclosure, some of which they helpfully acknowledge goes to another property they own), I'm not sure you've pulled out data that makes a very robust case for it. Social media is still early but ironically now mature enough that we should be able to get a more quantitative assessment of these patterns.   

RtMixMktg
Posted on April 22nd 2013 at 4:20PM

Rob. Great points. In making our point, we focused on the aging of the Facebook population, which is a caused by a combination of older demographics joining and younger demographics leaving. So, yes, Facebook's population may be matching the US. That's part of the point.

As Facebook becomes a site for "everyone", it potentially becomes less attractive for people who want a site that matches their interest and style (and those sites will skew younger than the US population). We can go longer with the data. I'm not doubting that the trends will be similar to what we highlighted (but that's a another infographic). I appreciate your comment!

UrsEGattiker1
Posted on May 1st 2013 at 4:26AM

Dear Tom

Thanks for this article very interesting. I tried to connect to the Facebook stats but your link fails to work as shown at the bottom of the infographic, number 3.  One that works is

==== >  http://www.quintly.com/facebook-country-statistics?period=6month

Looking at the above charts and the numbers you took from Quintly suggests that Canada (y-axis) has more active users than the US (about 100mio).  That seems a bit high and - as implied by the chart higher than the US. 

Maybe I misread this?  Can you advise please.  Thanks

Urs 

 

RtMixMktg
Posted on May 20th 2013 at 3:24PM

Urs, actually the charts have different numbers on the y-axis but it's hard to tell. That's a lesson learned for next time - I need to ask the designer to use commas! The data we had was US: 10/12 - 166,022,660 and 4/13 - 158,581,000. In Canada: 10/12 - 18,086,000 and 4/13 - 17,717,000. Thanks for checking it and I agree that that aspect is hard to read.