May 20 Posted 3 years ago
Urs, actually the charts have different numbers on the y-axis but it's hard to tell. That's a lesson learned for next time - I need to ask the designer to use commas! The data we had was US: 10/12 - 166,022,660 and 4/13 - 158,581,000. In Canada: 10/12 - 18,086,000 and 4/13 - 17,717,000. Thanks for checking it and I agree that that aspect is hard to read.
May 1 Posted 3 years ago
Thanks for this article very interesting. I tried to connect to the Facebook stats but your link fails to work as shown at the bottom of the infographic, number 3. One that works is
Looking at the above charts and the numbers you took from Quintly suggests that Canada (y-axis) has more active users than the US (about 100mio). That seems a bit high and - as implied by the chart higher than the US.
Maybe I misread this? Can you advise please. Thanks
Apr 22 Posted 3 years ago
Rob. Great points. In making our point, we focused on the aging of the Facebook population, which is a caused by a combination of older demographics joining and younger demographics leaving. So, yes, Facebook's population may be matching the US. That's part of the point.
As Facebook becomes a site for "everyone", it potentially becomes less attractive for people who want a site that matches their interest and style (and those sites will skew younger than the US population). We can go longer with the data. I'm not doubting that the trends will be similar to what we highlighted (but that's a another infographic). I appreciate your comment!
Apr 20 Posted 3 years ago
This is an eclectic combination of statistics you've put together, though somewhat misleading when it comes to demographic trends. The median age of persons in the United States is 37.1 years, and since Facebook disallows people under the age of 13 from participating, the data actually points to Facebook's audience in the US approaching parity with the overall US (non sub-13 year old) audience. Your sources are also not directly referenced next to the data, so it's difficult to tell where the user data was from, and also since these are active user numbers I'm assuming there is no seasonal adjustment, which one should be cautious about given a sub-year period. In short, I believe that there certainly is a case for somewhat reduced engagement on Facebook over the past 12 months among certain demographics (indicated by their 10-K disclosure, some of which they helpfully acknowledge goes to another property they own), I'm not sure you've pulled out data that makes a very robust case for it. Social media is still early but ironically now mature enough that we should be able to get a more quantitative assessment of these patterns.
Apr 19 Posted 3 years ago
Yes, as more and more exciting mobile apps roll out, I would expect to see more teens spending less time on Facebook. Thanks for your comment!
Apr 18 Posted 3 years ago
Great infographic! Spells out many of the reasons behind the steady drumbeat we're hearing regarding younger users jumping ship from Facebook in favor of Tumblr and chat apps like Snapchat and Kik.
Webinars On Demand
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
December 06, 2016In this webinar, Managing Director, Eric Hazard, and Strategic Alliances Director, David Chan, will delve into a mechanics of brand compliance s...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...