April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 26 Posted 1 year ago
Thanks for this article. I teach LinkedIn classes to unemployed professionals, and am always looking for ways to improve the course material. I just want to point out one problem here: If the search engines don't find your profile, no humans are ever going to see it and be impressed by imaginative titles. No one is typing "butterfly killer" into a search engine unless they are looking for an exterminator. Also, keep in mind that the search engines give more points to the words/phrases in headlines than they do to those in the regular body text. And they also give more points to words/phrases up high versus down lower in the profile. The headlines and top space are very precious real estate if you are trying to rank high in search results. So you have to dance carefully between what the search engines care about and what catches human eyes. As a writer/wordcrafter who loves to write imaginative headlines, I really hate this reality. But it is reality.
Nov 18 Posted 2 years ago
The Linkedin skill feature has come out since this post about improving your profile was first written. I'd like to share this if I may to accompany this helpful article:
Personal Branding and Profiling Your People Skills:
The most important and the most highly paid form of intelligence in America is social intelligence, the ability to get along well with other people. Social intelligence is also known as human engineering or your people skills:
Imagineer, problem solver, open minded, sense of urgency, unshakable optimist, meaningful specifics, resourcefulness, open networker, takes initiative, strategic insights, critical thinker, team synergy, effective questioning…and the list keeps going.
“Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun.” ~Pablo Picasso
"Even in lines such as technical engineering about 15% of ones financial success is due to technical knowledge and about 85% is due to one’s skill in human engineering.” ~ Dale Carnegie, Carnegie Institute, How To Win Friends and Influence people.
Most skills belong to skill sets. You have the ability to list up to 50 skills on your Linkedin profile.
The “85%” or so of your people skills should be listed to highlight your personal character and how you go about orchestrating your technical skills.
"True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose)." ~Stephen Covey
Ed Brophy, Open Endorser's Community
Oct 5 Posted 2 years ago
I think using my maiden name, Uma Bumhirtz, has helped my LinkedIn profile stand out. Not many people are aware that I'm Polish and once wrote a book 'The Joys of Anal Sex'
Jul 23 Posted 2 years ago
Grab Them With a Headline is super important!!!! Because that's the first thing people see after login to our profile.
Keywords are important as well in order to rank high on Linkedin search.