Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Are You Hiding Your Own Facebook Posts?
Posted on February 1st 2013
We've talked before about how Facebook may be hiding some or all of your posts from your friends and followers. Depending on how often your followers have shown interest in your previous posts, Facebook will try to determine whether or not your friends would be interested in your new activity. Thanks to Facebook's EdgeRank, it's not uncommon for less than 20% of your friends and followers to see your content. The assumption here though is that you are not doing anything to keep your friends and followers from seeing your posts. Unfortunately, it's all too easy with Facebook's complex privacy settings to make a mistake or overlook a setting, and find that you've been limiting your exposure after all. With Facebook's Graph Search coming soon, it's more important than ever that business owners make sure that they aren't limiting the audience for their content marketing.
Facebook Privacy Settings Explained
Facebook handles user privacy by allowing you to determine who can see you and your activity. You will be able to select whether or not you want your posts to be seen by the Public, Friends, Only Me or a custom set of connections. You can also choose to limit posts to a list that you or Facebook has already set up for you, like Close Friends.
To see your current settings, log into your Facebook account and look for the padlock icon in the upper right corner. Clicking it will reveal some basic areas of privacy that all users should review: "Who can see my stuff?", "Who can contact me?" and "How do I stop someone from bothering me?" Clicking on each will reveal basic settings for each.
If you're using your Facebook profile to network and communicate business posts, I strongly recommend making your content Public. Facebook Graph Search will be used by Facebook users to search for information, and while results from their connections will be shown first, any content within Facebook that has been marked Public will come up next, followed by web results from Bing. Make sure that all future posts are set to Public under "Who can see my stuff?"
Facebook Status Update Audience
"Who can see my stuff?" applies to your status updates, which may include text, images and video. It is a default setting which means that each new post you create in the future, that post will use this privacy setting by default. Let's assume that you chose Public for all your posts, so tomorrow when you post a link to your new blog post, it will be Public.
At any time, for any post, if you want to adjust that post's audience, you can do so before or after you've created the post. While creating the post, you'll see a drop-down box that is set to your default privacy setting initially, but allows you to choose from one of the available audiences before posting.
After you've saved a post, you can go back and edit the audience at any time by clicking on the icon to the right of the date/time stamp. This will provide you with the same audience settings as before, and your changes are saved instantly.
Here's the problem. If you post an update from the Facebook Mobile App on your smart phone, it will remember your selection and use that as the default for all your future mobile posts.
If you create a status update on your phone and choose to make it visible only to your Close Friends, then all your future updates will be posted to Close Friends as well until you choose otherwise.
Even worse, if you happen to be looking at the news feed from your Close Friends list and decide to post a status update, the update's privacy setting will be Close Friends by default!
At this time, there appears to be no way to disable this "feature" and no workaround. The only option for Facebook users is to be careful when creating posts, and to regularly review the privacy status of your recent posts. Unfortunately, Facebook does not display post privacy settings within the app and they cannot be adjusted. You will need to regularly review your Facebook profile in the full web version and ensure that all your recent posts have been set correctly.
Facebook App Access
Finally, you should review how your third-party apps are set up. Just like with your manual posts, your third-party apps have their own default privacy settings. If you're using apps like HootSuite or Buffer to automatically post some of your old blog entries or other social media activity, this step is critical!
Go back to the Privacy Settings and click on See More Settings. That will take you to the Privacy Settings and Tools page. Look for the Apps link in the left sidebar and click it to see a list of third-party apps that you have installed, and their default privacy settings. Chances are, the ones you'd want Public are set to Friends, so you are limiting your audience to only the people that have connected with you already. Run through the list and make sure that any apps that you're using to share content are set to Public.
As you can see, in order to be successful on Facebook going forward, it's critical that businesses regularly review the privacy settings for not only their profile, but also their individual posts and activity. Making sure that your posts are public will not only grant the largest possible audience today, but also tomorrow within Graph Search.
Will you set your posts to be Public, or will you limit them to Friends or even a smaller segment? Were you aware of the privacy setting issue when posting from your iPhone or Android device?