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Who knows you’re here right now? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your IP address. Does that matter to you?
If you were to visit Toys “R” Us, you’d find 40 trackers following you. Chances are that Toys “R” Us doesn’t even know that. I learned from looking at Ghostery, which lets you decide who follows you around online.
Privacy is suddenly on everyone’s radar. It took Edward Snowden and PRISM to call our attention to what we already knew but somehow dismissed. We learned that the government, whom we didn’t authorize, along with Google and Facebook, whom we did, know everything about us. And we reveal a lot. Where we’ve been, whom we’ve been with, how long we were there.
I’m Edward Boches, Professor of the Practice of Advertising at Boston University’s College of Communications where I teach advertising creativity with an emphasis on emerging and digital media. I am also the part-time Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen, an Ad Age A-List agency I’ve helped build and lead for nearly 30 years.
I consider it my job to constantly hack the system in an effort to inspire change and get people to embrace the new technologies, platforms and consumer behaviors necessary to create cool and relevant ideas for clients and users.
Oh yeah, I'm also a copywriter, dad, husband, road cyclist and a board member at Boulder Digital Works and also at Spring Partners, the people who invented the cool Springpad app.