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Back then, most of us were focused on how social media could be used for marketing and PR. Today, social media gets used for sales, HR, R&D, procurement, customer service and more.
But since most employees aren't trained in public disclosure and reputation management, social business has given rise to a nascent spectrum of risks.
The Social Media Compliance Game galvanizes the risks that social business practices pose to US employers.
It's a game organizations that scale social media engagement by empowering employees to serve as goodwill ambassadors should learn to play. Before you start, you'll need a social media policy.
It won't protect you or your employees from social media misuse, but it should help justify disciplinary action, assuming it's current and lawful.
Satisfying the policy prerequisite doesn't excuse anyone from playing, because no one actually reads your social media policy. They sign for it, and stick it in the bottom drawer. So they'll still need to learn how to play.
While 80% of employers have social media policies, 70% have disciplined employees for social media misuse, according to research. Social media policies don’t change employee behavior. They'll need social media compliance training for that.
For Regulated and Unregulated Players
The Social Media Compliance Game is not just for employees in regulated industries. They do have more rules to comply with, like HIPAA and FINRA.
But this Social Media Compliance Game is designed for employees of any organization that earns more than $250k per year.
We created it to help you understand that whether you’re regulated or not, social media use that's noncomplaint represents a potentially costly, unpredictable and unmanaged risk. Can we teach your employees how to play?
Caution: Social media misuse may result in the reduction of digital marketing budgets and staff.
Note: If you have no social media policy, advance directly to the social media policy whitepaper. Do not pass go. Do not collect $200.
Follow him @ericschwartzman
He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications.