- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Are You into Twitterstorms and Tweetchats?
Posted on May 25th 2014
We all know that Twitter was conceived to exchange information in short message format. But it has evolved to much more. There are Tweetstorms, Tweetchats, Twitterwalls, etc., which are creating a lot of commotion about the usage of Twitter. People are getting disenchanted with the users of these practices but are they really all that bad? Maybe not? And what strategy should follow to counter these negative comments?
A Twitter storm is stretching the Twitter term Microblog to become a real (full) Blog. Twitter was certainly not build for this with its 140 character limit. However, some people are splitting up their text and start splitting their story into separate messages. Each item is numbered so that the reader can follow the thread. Of course, your followers are getting a lot messages in a very limited timeframe thus polluting their Twitterstreams. However, with so many people on Twitter, it is great way to spread your story. Will this change how people are using Twitter? Maybe not… Who knows you might even some extra followers, though unlikely.
The biggest danger is that due to fast pace of tweeting, many of your followers might get disenchanted and start unfollowing you.
My thoughts: Personally, I think you have more to lose than to win by creating such as storm. If you have a (long) story to tell, I think you should be using a real blog and use Twitter to direct traffic to your blog.
A Tweetchat is live moderated Twitter event around a certain topic using a specific hashtag. Tweetchats are planned events which are announced on Twitter and on websites. Typically, there are 5 to 6 questions put forward that will be asked during the course of 1 hour. To participate, all you need to do is tweet during the set times using the designated hashtag. Of course like with a webinar, It’s also possible to just follow the conversation by searching the hashtag without engaging.
One thing you have to remember, is that during a Tweetchat in which you actively participate, you will also create a large number of tweets thus also polluting the streams of your followers. Again this might lead to people unfollowing you. However, if they pick up on the hashtag and discover the great conversation, it could be considered as a good thing.
My thoughts: I have recently joined a number these Tweetchat sessions and it has brought me 3 pieces of value:
- Information gathering – much like a webinar you get and can absorb knowledge about a certain topic. People share freely and publicly information. A great place for learning!
- Contribute, Collaborate and Engage – Twitterchats provide the ideal platform to exchange ideas, provide content, add value and bounce ideas off eachother, ask questions, etc. in a specific (public) spotlight.
- Get more relevant followers – everyone on the chat can relate to the topic. So by sharing relevant and valuable information with other members on the chat, you can easily discover new interesting people and increase your twitter followers.
Conclusion and recommendation:
I think you need to think carefully about starting a Twitterstorm or Tweetchat from your personal account. There will big spikes in you twitter activity and we all know that your followers are not waiting for this. Maybe the solution could be that you create a clearly defined account for these types of twitter activities whereby you make sure there is a good connection with your personal account. This way you can participate fully and not disenchant your followers.
Finally, I want to end this post with 3 questions:
- What do you think about Tweetchats and storms? And my suggested approach?
- What interesting Tweetchats do know and do you participate in? My favorites are: #s4lchat, #HSENTchat #contentmarketing and #HRchatBE (unfortunately stopped in march)
- Are you hosting Tweetchats with your target audience (clients, partners, etc.)
I love to hear your reaction!