Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Authenticity on the Path to Professional Blogging
Posted on February 3rd 2014
Authenticity is at risk. There is too much pressure as a professional blogger to monetize, engage, develop a brand, be a leader with unique content, and utilize digital marketing for lead generation and search marketing. When you’re making the climb from newbie blogger to professional, there are many bloggers ahead of you to follow and heed their examples.
It’s not hard to see that all the tools of the trade to create the largest professional brand are right there for the plucking - but at what expense?
Are you risking your own identity as a professional by changing it up too fast or too much? How do you feel as a blogger when you sit down to write?
These are questions that need asking on your path because there’s one thing about blogging I want to instill with you:
- Genuine and authentic persona as a blogger are traits that will always be critical to success; always.
- If or when you become mechanical about the journey, it’s time to take a break.
- If or when you put more strength on analytics to tell you what to write and determine your success, it’s time to re-visit your original goals.
- If or when you lose focus of your personality and are writing without verve, think about your core.
I have always written content from my circles of inspiration; rarely if ever have I written content based on analytics or key words. Perhaps that’s short-sighted; perhaps not.
I realize there are solid reasons to write more content based on how people come to visit; however, I also realize that’s not the goal of my writing, either. Even if I was to put up a ton of posts oriented to message mapping, for example, people would probably get tired of seeing the same thing, and I would get pretty bored with it, too.
When you write, be sure to keep your personality in the story. It doesn’t have to be written in the first person to do that; it has to have your spirited delivery.
The thing about analytics I’ve always pondered is whether it would pirate authenticity. We know Google continues to adjust its algorithm to wreak havoc on everyone’s crazy-ometer. If you depend on analytics every day to determine what to write, then you’re risking authenticity. That’s my view, any takers?