Jan 2 Posted 1 year ago
Thanks for your pushback, B.J.
It's important to emphasize exactly what this tool measures at this point: the potential search ranking strength of content associated with a particular author. The tool does this using a number of industry-standard metrics to evaluate the link-based authority of both the actual content pages themselves and the sites on which they were published. In the future other metrics may be added in, such as social shares.
Dec 26 Posted 1 year ago
Hi, I understand the concern re Klout. I think this is interesting for a number of reasons. Firstly, it is looking at someone's authority as an author and in particular theme areas. Secondly, one of the key people involved is Mark Traphagen who is an expert on Google authorship. There seems no question to me that author authority will be increasingly important and hence this is a development to watch.
Dec 23 Posted 1 year ago
This looks and smells a lot like Klout to me, and we all know how useful that actually is ...
I appreciate the writeup, but if we're just ranking people off of random stuff gathered by a company without any sort of indication that this is what Google is using, what's the point?
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 24, 2015Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...