Mar 29 Posted 3 years ago
You raise a great and thorny point because everyone looks at the competition as if they're hands-off. There is a way to engage and leverage some of what your competition is using and talking about to do at least two things.
First, you can legitimately say that there is a conversation taking place about that service / industry / topic and if your own client is reticent to wade in with a social media strategy, you can point to the fact the competition has beachheaded themselves there already.
Second, it's a great differentiator to say, "Sure, we've got that and that, BUT we've also got THIS which makes our product a better choice for your needs."
B2B marketing where the competition is concerned sometimes feels like it's a strange game of dipolmacy meets and gentleman's duel. Ignoring them and taking a silo approach is one way, but for most industries, it's perfectly acceptable. People are willing to do it with printed materials, why not social campaigns as well?
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...