Mar 29 Posted 3 years ago
You raise a great and thorny point because everyone looks at the competition as if they're hands-off. There is a way to engage and leverage some of what your competition is using and talking about to do at least two things.
First, you can legitimately say that there is a conversation taking place about that service / industry / topic and if your own client is reticent to wade in with a social media strategy, you can point to the fact the competition has beachheaded themselves there already.
Second, it's a great differentiator to say, "Sure, we've got that and that, BUT we've also got THIS which makes our product a better choice for your needs."
B2B marketing where the competition is concerned sometimes feels like it's a strange game of dipolmacy meets and gentleman's duel. Ignoring them and taking a silo approach is one way, but for most industries, it's perfectly acceptable. People are willing to do it with printed materials, why not social campaigns as well?
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...