May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 25 Posted 2 years ago
Hannah, thanks for the compliment. I agree with your points about blogging and content marketing.
Jan 17 Posted 2 years ago
Thanks for your comment Kent. Obviously, blogging without something valuabe or original to write about is not a great idea. However, if individuals or companies are capable of creating high-quality, valuable and informative blog content on a frquent basis, they should, because it could bring real rewards of increased website traffic, higher lead generation and improved SEO. As I noted in my article and according to HubSpot:
- Companies that maintain blogs get 55% more website visitors and 97% more inbound links and have 434% more indexed web pages than companies that do not maintain blogs.
- Businesses that update their blogs at least 20 times per month generate over five times more traffic than businesses who blog less than four times per month. Businesses that blog at least 20 times per month also generate four times more leads than those that do not blog.
Frequent blogging has a proven track record, so it is worth doing.
Dec 10 Posted 2 years ago
These are great blogging tips for businesses! It is very important to blog often and blog appropriate content. Make sure that all of your marketing materials connect together and look alike; it is harder for consumers to connect the dots if each of your marketing materials look different from each other. Remember to always promote your business in everything that you do.
Dec 9 Posted 2 years ago
Thank you for your comments Samuel. You bring up some interesting points. I am glad you enjoyed the article.
Dec 8 Posted 2 years ago
Thanks for the article!
CTA is a definite for inbound marketing. An incentive (exclusive content, free ebook etc) usually works pretty well for blog post. For landing pages or at the point of purchase, how decorated that CTA button is also plays a very significant difference in conversion rates.
Personally, I find point no.6 to be most crucial and is the worst crime you can ever make as a content marketer. The thing is, many organizations have setup (I've worked with some of these, so I'm speaking from personal experience here) that just do not facilitate this part of content marketing. Many have content developers (copywriters, web designers etc) to Create/ Curate content in the marketing dept. Trust me, that's the easy part. The not-so-easy part is the content distribution step where we try to find how the content can fit into the larger context of the organizational conversion funnel. Unfortunately, organizations overlooked this a bit too often, and Execs who were specifically assigned for such role is usually amiss.
The old saying that "content is king", and the notion of "create good content and the people will come" sometimes create a false sense of simplicity where content is the only one thing that matters. Not true, actually. That's why I can totally relate to point 6.
Thank you Monica!
Dec 8 Posted 2 years ago
Hi Monica, I don't think infrequent blogging is a mistake or a bad habits. We need to have quality than quantity. I have more than 100 blogs I subscribed in my Google Reader. I have to tell you that, almost 95% of all the blogs blog about the same thing, same topics and same content.
If you don't have unique content, it is better for you not to blog because you just add more noice that is not useful to marketing world.