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Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:
Most importantly, don’t lose site of Twitter’s real purpose: to act as a medium of interaction with your customers. Build up your Twitter account keeping the user experience in mind. When you create content for search engines and not for people, it will inevitably lose out.