Become Content Royalty

Monica Romeri
Monica Jade Romeri Founder and CEO, Darwin Digital Content

Posted on January 10th 2013

Become Content Royalty

Success in online marketing now calls for more than traditional SEO tactics and the creation of run-of-the-mill content.  Dynamic, original and engaging content is what the marketplace Become-Content-Royaltydemands for nearly all industries.  The quality and social capital of content is now playing a major role in marketing industry discourse.  To achieve a highly trafficked website and increased new business, you must get on board with the essential goal of creating relevant, valuable, engaging, impactful, information-rich and highly shareable online content.  Achieving high rates of social content curation—social sharing—is becoming increasingly vital to SEO and the ranking of search engine results pages.  To improve SEO, increase website traffic, garner more lead conversions and ramp up new business, you need to find a way to distinguish yourself and your company via content marketing—to stand out from your competitors.  Become content royalty with these five best practices.

5 Content Marketing Best Practices

According to a MarketingProfs survey, 37% of B2B marketers cite content, which is not provocative or engaging, as a barrier to effective lead generation.  To avoid falling into that 37%, you must find a way to create provocative, engaging content.  Strategic and effective content creation is the way to achieve greater business lead generation and inbound marketing success.

1.  Foster Trust

Relationships matter.  After conducting online research, prospects do business with the companies who have earned their trust.  Ensure that your content writers are highly knowledgeable about their subject matter and have them create educational, information-rich content that speaks to the needs of your prospects and provides valuable insight and solutions.  Such expert content fosters trust, proves your company’s expertise and helps you become known as an information resource for your industry, which is critical in the current knowledge economy.

2.  Conduct Keyword Research

Conduct extensive keyword research, so you can create content, which targets relevant keywords and niche keyword phrases—complete with inbound links.  Strategic SEO tactics will enable to draw in highly qualified prospects.  In speaking to the needs of your audience in their own language, you will attract the very people who would be most interested in your content and the products or services that your company provides.  Relevant keywords and keyword phrases can greatly improve the reach of your content.

3.  Increase Visibility

Sharing your content on syndication sites like Business 2 Community and Social Media Today can help you reach a much larger captive audience.  You should also be sharing your original content on all the major social networks, including FacebookTwitterGoogle+ and LinkedIn, and popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us.  These sites can be a great source of website traffic, backlinks and increased readership.  Before sharing your content on Twitter, be sure to shorten URLs on websites like TinyURL or Bit.ly; doing so will leave you more room to create an enticing or insightful comment.

4.  Focus on Verticals

Craft detailed buyer personas, and then create content that uniquely appeals to each of your vertical markets.  Make frequently asked questions and various industry trends a focus on your blog.  This will position you as a trusted and credible resource in your target markets, attract new blog subscribers and keep your current readers coming back for more.

5.  Include Calls-to-Action

Always include a call-to-action (CTA) in your content.  When you create a new blog post, choose a premium offer that is most relevant to your chosen topic.  Add a call-to-action button to the bottom of your blog post, complete with a link to the landing page for your offer.  Informational offers, such as ebooks, whitepapers and webinars, function well, since prospects reading your blog are likely to be interested in receiving more free information from you.  Making strategic choices about CTAs, offers and landing pages can greatly improve lead generation and conversion.

Create valuable, high-impact content full of relevant insight and solutions, and then work to promote it.  Casting a wide net across the internet will enable you to generate more interest in your content, your company and yourself as an industry thought leader.  Employing the best practices described above can help you expand your reach and incite increased traffic, higher lead generation and more new business.  Excellent content creation is a difficult and time-consuming endeavor, and virtually all companies are trying to do it.  However, if you are dedicated and strategic in your efforts, you may end up being crowned as content royalty.

 
Monica Romeri

Monica Jade Romeri

Founder and CEO, Darwin Digital Content

Monica is Founder and CEO of Darwin Digital Content, a performance-based content marketing agency.  DDC delivers highly evolved and strategic content creation and marketing services to help clients—big and small—attract their target audiences and drive revenue.

Monica has a proven track record of publishing captivating, persuasive and elegant content. Her background in sociology and interest in group dynamics facilitate her development of unique and provocative and yet highly relevant content topics and strategy. Her content has trended on LinkedIn and been featured on SocialMediopolis, Jeremy Goldman’s daily Social 6 and Yahoo! Small Business Advisor. Monica consistently incites seriously high rates of website traffic, social content curation and lead generation and conversion. For all her latest content, follow her on Twitter: @MJRomeriDDC.

The Darwin Digital Content team can breathe life into any topic—attracting a significant captive audience, enhancing SEO and amplifying online influence to help clients reach and surpass their content marketing objectives. DDC creates blog and premium content and also offers strategic content consulting, editing services and social media marketing.

 

 

 

 



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Comments

Hi Monica, thanks for the article. I think you may need to come up with something really unique since the same advice is everywhere online.

Kent, are there any topics you think would be of interest to people?  I can't find any original content that you have posted.  Why don't you share your opposing thoughts in your own original content, instead of always being critical of mine? 

Cheers for the good advice Monica.

I think the Keyword and CTA points are important, and often overlooked and do need to be mentioned! However, as Kent said there is a lot of this type of information out there, people saying 'Content Is King' 'You need to make engaging content'.

Though, I would say to Kent being critical is a good thing as long as it's constructive. If you think this article isn't original why not add how you'd make it more unique? 

I'm in the process of creating an ebook that goes through a framework of how each person can create unique content for their business, no matter what industry they are in. It's about unlocking the knowledge that you as an experienced person in business has compared to your customers.

I want to move away from just saying 'you need original, compelling content' and move towards saying 'this is how you create original, compelling content'. Social Media is maturing and it's time we talk about 'how you do it' rather than 'what you need to do'. This focus will be far more beneficial for everyone.

Thanks for your comments Stephen.  I am planning to write a piece about how to create influential/widely shared content for next week.  

Stephen is correct in that being constructive is more important than being critical because after all this is about being social and social doesn't mean ending a conversation with criticism and walking away.

We are all (as business leaders) looking to develop good/great content for our blogs and social media outlets and there are times when it doesn't happen.  At that point walk away and work on something else because inevitably an idea will spark a creation and you'll be back at it.

I think people get caught up in the number of times they need to post rather than the quality.  I would rather see somebody (a business) post quality content on a smaller scale than garbage content on a larger scale.  Reason being is that if it is garbage content on a larger scale I will inevitably miss some good content when it is posted because I am frustrated by the lack of it.

Thanks for your comment Jason.  I do the best I can to create quality content that is worth sharing.