April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 3 Posted 1 year ago
Great article, Mark! I couldn't agree more. We're entering into an age much like we did with the introduction and confusion of the Internet. 15 years ago, the Internet was big, messy, cluttered, and hardly expalianable. Today, we know exactly what the Internet is and we know how to harness it's power to be most efficient. Now, we have a similar animal with social media. We know just the beginning of the power of social media. Until we learn how to become a C2B society, we'll never fully understand how to engage our customers.
There's a startup in San Antonio, TX called SocialREST is taking that exact approach in regards to gaining insights into a business' social media users. They can see the company's top users, understand who they are as an individual, and alter their communication strategy around that information. Pretty powerful stuff. Check out their website www.socialrest.me.