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Dec 3 Posted 1 year ago
Great article, Mark! I couldn't agree more. We're entering into an age much like we did with the introduction and confusion of the Internet. 15 years ago, the Internet was big, messy, cluttered, and hardly expalianable. Today, we know exactly what the Internet is and we know how to harness it's power to be most efficient. Now, we have a similar animal with social media. We know just the beginning of the power of social media. Until we learn how to become a C2B society, we'll never fully understand how to engage our customers.
There's a startup in San Antonio, TX called SocialREST is taking that exact approach in regards to gaining insights into a business' social media users. They can see the company's top users, understand who they are as an individual, and alter their communication strategy around that information. Pretty powerful stuff. Check out their website www.socialrest.me.