Dec 3 Posted 2 years ago
Great article, Mark! I couldn't agree more. We're entering into an age much like we did with the introduction and confusion of the Internet. 15 years ago, the Internet was big, messy, cluttered, and hardly expalianable. Today, we know exactly what the Internet is and we know how to harness it's power to be most efficient. Now, we have a similar animal with social media. We know just the beginning of the power of social media. Until we learn how to become a C2B society, we'll never fully understand how to engage our customers.
There's a startup in San Antonio, TX called SocialREST is taking that exact approach in regards to gaining insights into a business' social media users. They can see the company's top users, understand who they are as an individual, and alter their communication strategy around that information. Pretty powerful stuff. Check out their website www.socialrest.me.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...