Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
A Beginner's Guide to YouTube Branding
Posted on January 23rd 2013
With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.
In this article I’ll look at five quick tips to help you create a more memorable YouTube presence.
Tip #1: Reinforce who you are
At the end of every company video you upload to YouTube, you should reinforce your brand. For example, you could say your company name and web address at the end of each clip or include an image showing this information in the final frame of your video.
If you fail to do this, people might forget who you are by the end, depending on the length of the video they’ve just watched.
Tip #2: Add your social media links
Your YouTube channel shouldn’t be treated as an individual online entity. It’s definitely a good idea to include your other social media links within the channel. For example, if people like your video and what you’ve had to say, they might want to follow you on Twitter or Facebook.
Tip #3: Take time choosing your avatar
The avatar for your YouTube channel is also an important consideration. You need to bear in mind that you’re competing with millions of other company video channels, so an eye-catching logo that stands out for all the right reasons is essential.
Tip #4: Add your logo to your videos in a subtle way
A watermarked logo can be added to your videos in a subtle way so that people are aware of it without it being intrusive. This also helps with branding if other people decide to embed your video on their websites.
Tip #5: Include your brand in the tags
My final tip is to include your company name/brand name as the final tag when you’re adding these for each video you upload. If you put this at the beginning, you’re using up a valuable space that should feature one of your main keywords.
Including your brand is great if you’ve recorded a series of videos and want the others to be displayed as related content.
If you liked this article, please retweet it using the button below.