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A Beginner's Guide to YouTube Branding
Posted on January 23rd 2013
With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.
In this article I’ll look at five quick tips to help you create a more memorable YouTube presence.
Tip #1: Reinforce who you are
At the end of every company video you upload to YouTube, you should reinforce your brand. For example, you could say your company name and web address at the end of each clip or include an image showing this information in the final frame of your video.
If you fail to do this, people might forget who you are by the end, depending on the length of the video they’ve just watched.
Tip #2: Add your social media links
Your YouTube channel shouldn’t be treated as an individual online entity. It’s definitely a good idea to include your other social media links within the channel. For example, if people like your video and what you’ve had to say, they might want to follow you on Twitter or Facebook.
Tip #3: Take time choosing your avatar
The avatar for your YouTube channel is also an important consideration. You need to bear in mind that you’re competing with millions of other company video channels, so an eye-catching logo that stands out for all the right reasons is essential.
Tip #4: Add your logo to your videos in a subtle way
A watermarked logo can be added to your videos in a subtle way so that people are aware of it without it being intrusive. This also helps with branding if other people decide to embed your video on their websites.
Tip #5: Include your brand in the tags
My final tip is to include your company name/brand name as the final tag when you’re adding these for each video you upload. If you put this at the beginning, you’re using up a valuable space that should feature one of your main keywords.
Including your brand is great if you’ve recorded a series of videos and want the others to be displayed as related content.
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