Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and Industries5 Ways to Stay Ahead of the Social Business Curve at The Social Shake-UpThe Viral Nature of Management
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Benefits of Google Authorship for You and Your Business [INFOGRAPHIC]
Posted on February 23rd 2014
Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”
The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.
If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business. What kind of benefits, you ask?
- Google Authorship is good for your business
One of the best ways to grow you your small business is by increasing the traffic to your website. There are lots of SEO (search engine optimization) strategies out there for doing this, and among them is a great blog. We’ve talked a lot lately about content marketing, which drives traffic to your site by way of blog articles your audience finds when searching the web. One way to maximize the benefit of these pieces of content for your website is by adding your Google+ author information.
As CIO points out, Google CEO Eric Schmidt said:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
Because the content you’re providing is relevant and engaging, they’re probably going to stay awhile once they click instead of ‘bouncing’ right away, which will signal to Google that your page is a good one to rank more highly since people find what they’re looking for.
- Google Authorship is good for your personal brand
If you blog regularly, you have the potential to create a name for yourself within the industry you write about. If you have Google Authorship set up properly, people who regularly perform searches around a certain topic will start to recognize you, and will (hopefully) start clicking on your content instead of someone else’s because they already know they trust your advice. Names can be hard to remember, so even if you’ve actually read several articles by the same person, you might not even know it without their photo beside the name. On an even more basic level, posts with a photo just plain stand out more and are more likely to get clicks:
The more authority you gain, the more people will click your content and link back to your blog – which lives on your website. They’ll begin to associate you with authority and relevance, and those associations will be transferred to your brand and your business.
Google Authorship might sound a little technical on first pass, but it’s actually pretty easy to set up. You just need to take the following steps:
1. Set up a polished and robust Google+ profile for your personal self (not your business – although you should have that too)
2. Get a professional-looking headshot of yourself that you don’t mind having plastered all over Google
3. Met sure your blog is currently set up such that each entry displays a byline with your name on it (and that that name is the same as your Google+ profile)
4. Make sure your byline name matches the name on your Google+ profile.
5. Verify that you have an email address on the same domain as your content. I.e., if you blog at mybiz.com, you have an email address like firstname.lastname@example.org. (If you don’t have this, you can still do authorship. It just requires these additional steps.) There’s a verification tool on this page, in addition to other helpful info.
6. On your Google+ profile, ensure that you’re linking to your blog(s) from the Links section. List whatever you consider yourself a Contributor To.
It will take a few days of posting and Google crawling for everything to take effect, but be patient – it’s worth the wait!
And now for that infographic we mentioned in the title. Created by Internet Marketing Inc., it’s a great visual explanation of everything (and more!) we’ve talk about today.