- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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The Best of 2012′s Social Media White Papers
Posted on December 19th 2012
Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you’re still there, OK?
Source: Awareness Inc.
To help you understand important shifts in the social media landscape and how they affect marketing, Awareness Inc combed through the juiciest research findings from 2012, pulling out 10 studies and 30 essential takeaways for any successful marketer and created a guide to help you with them. The ten white papers included are:
- McKinsey: The Social Economy: Unlocking Value & Productivity Through Social Technologies
- Altimeter: The Converged Media Imperative
- The 451 Group: Has Social Customer Acquisition Emerged as a Stand-Alone Market Segment?
- Lenskild Group / Pedowitz Group: Lead Generation Marketing Effectiveness Study
- Denis Pombriant and Esteban Kolsky: Social Media 2012: State of Adoption
- Awareness, Inc.: The State of Social Marketing Report
- Gartner: Magic Quadrant for Social CRM
- IBM: State of Social Marketing 2012
- Marketo: Benchmark on Revenue Performance
- 2012 Silverpop: 6 Key Marketing Trends for 2013 & Tips for Succeeding in the Year of the Customer
Get a year’s worth of social marketing knowledge in one convenient package; download 10 Ways to Learn in Style: A Guide to The Year’s Best Social Marketing White Papers today!