Feb 15 Posted 3 years ago
Thanks for your post - it's interesting, but like Mark, my experience also suggests some different results. I am the director of social media agency Qube Media and we run a lot of Facebook pages, for consumer facing brands and business to business.
Our experience is that the best days (and times of day) to post greatly differs from client to client. What works for the Häagen-Dazs audience doesn't necessarily work for the ICAEW Business Advice Service.
Even within a single client, analysis of what days and times prove most effective changed on a monthly basis depending on the type of content being posted and how relevant and useful this was to the end-customer (of fan). If one week we felt that Thursday afternoons were a 'sweet spot' to post, we would test this with different types of content the next week and more often than not, we found that content of value always outperformed more pedestrian content, whenever it was posted.
Each client does have differing time and days that seemed to generate higher engagement, but in my experience it's impossible - and misleading - to suggest a broad brush 'this day or time works better' for marketers.
You can see a case study for our work with Häagen-Dazs here: http://www.qubemedia.net/case-studies/haagen-dazs-how-can-we-better-engage-our-customers-in-facebook/
Feb 12 Posted 3 years ago
Hi your advice is appreciable and you have definitely done some hard work to drive those but best practices for you can be worst for someone else. In the region where I work Sunday is the first working day and the advice you have given just flat falls. The ideology you have given is perfect but one needs to analyze their own data to determine which day is best and which is not.
Feb 11 Posted 3 years ago
The emoticon data surprised me, but it does make sense. This is great information for marketers, keep it up!
Feb 11 Posted 3 years ago
Thank you for the informative post! However, I must echo the sentiments of the previous commenter. I have managed over 50 Facebook pages for various companies and businesses (from startup to corporate), and I see some discrepancies with your proclaimed optimal posting days. Some of my clients have optimal success with weekend posts while others do not--it depends on your industry and audience base.
Your post is full of great advice, but I urge you to inform us all of your source and how you arrived at the percentages and conclusions you drew.
Feb 11 Posted 3 years ago
These are ideas which are so simple at their core, but yet many business do not think about. I will even have to admit that when scrolling through the website and reading the title to this article I was intrigued. I had never thought about this before. It makes so much sense that the weekend would be the best time to engage people, because that is when Facebook has its' highest amount of traffic. I also like the little hints that you gave the businesses. I completely agree with your stance on using emoticons. Emoticons catch the eye of Facebookers as they are scrolling through their newsfeed. I know that when I am scrolling through mine, if someone uses an emoticon, I stop and read it. Even if it is someone that I don't know that well, I will still stop and read it. Having a consumer read your posts is the first step to having the engage. I don't think it's unprofessional at all for businesses to use emoticons. When in Rome.....
Feb 10 Posted 3 years ago
I appreciate you taking the time to write this, but I have to offer some counter thoughts. I run a social media company specialising in FB, and have founded and built up more than 20 pages, 4 of which have over one million members with a total of nearly 20 million members in total.
You say to avoid Wednesday's, wha? What is your experience, your research source? This is bad advice. Everyday provides an opportunity, the key with timing is to post appropriate content for the time, not avoid days or particular times.
You state, 'If you think posting often is the key to gaining Facebook engagement then you’re deceiving yourself.' Then I am clearly deceiving myself, as I post at least every 3 hours starting at 6am USA -CDT. If you want to increase engagement (what FB calls, 'People Talking About This') you have to post often. The more comments, likes, shares you get, the higher the engagement and the faster your page grows and of course, the wider the reach. A good 'People Talking About This' rate is around 40-60% (divide People Talking About This by the number of members) although I have pages I am involved in that have 100%+. And this will only come with regular, disciplined, well targetted posts.
As for posting images and videos, good advice, although the Edgerank changes in Sept 2012 reduced the effectiveness of both somewhat. One thing we are experimenting with at Global Scope Media is text posts with the link in the first comment which seems to be bypassing the Edgerank limitations, but still testing this so not sure.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...