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The Best and Worst Days to Post on Facebook

Facebook social engagement

I’m about to reveal a secret—promise me you won’t tell Mark Zuckerberg. This secret will be beneficial to your business—especially if you’re a digital marketing firm or brand, looking to build a following on Facebook.

30% of marketers, brands, and businesses post on Facebook during weekends when in actuality, the interaction for posts is high.

Now, if your post has not been spurring conversations, then it means you’re missing out on something. If you really want to build a great following on Facebook, then you should consider posting on Saturdays or Sundays when users are most active.


The best and worst days to post on Facebook:

Worst Day to Post on Facebook

Monday and Tuesday receive decent interaction rates.

It’s important that brands, social media marketers, and digital marketing companies avoid Wednesday, when interaction is about 7.4% (that’s below average).

Best Day to Post on Facebook

The best days to post on Facebook are on Sundays and Saturdays when interaction is above 14%.

How frequently should I post?

If you think posting often is the key to gaining Facebook engagement then you’re deceiving yourself. The fact that you update your Facebook page every now and then doesn’t guarantee that your page will be active.  

Brands that post one or two times per day see 19% higher interaction rates than those who post 3x per day. The key here is not to bombard fans with many posts, as the Facebook feeds optimization team often penalizes for this. That’s why it’s advisable not to exceed more than 7 posts a week (or 1 to 2 posts a day).

You’re not writing a science textbook—keep your posts juicy, short, and insightful

Keep it simple. Don’t ever make the mistake of writing lengthy Facebook posts (of over a thousand or 500 words) because Facebook users get bored with lengthy posts.

If you’re a brand or marketer, you’d notice that reading is not the habit of most people these days; people don’t like spending the bulk of their time reading.  They prefer reading short, simple, and insightful posts (posts under 80 characters).

Hint: Do you want to increase conversions through your page? Then keep things simple. Try writing insightful and short 80 character posts and measure your results.

People love images—include pictures in your posts

Think about writing a simple post, and include a solid picture. It’s reported that posts with photos and pictures receive over 39% interaction rates.

Pro tip: Although simple posts of under 80 characters do fairly well, they’d perform better with links and videos, driving comments and shares.

Ask questions—evoke curiosity

Question posts generate over 92% comment rates versus non-question posts. According to the report, posts with questions at the end have 15% higher interaction rate and comment rate than those with questions asked in the middle of a post.

Use emoticons

Do you think the use of emoticons on your Facebook page is unprofessional? Posts with emoticons receive over 52% interaction rate, 33% higher comment rate and a 33% higher share rate. Personally, I think the use of emoticons on your fan page could be professional but could be disastrous if you’re a clothing, fashion, or tech brand.

Pro tip: Emoticons are most successful for business, food, sport, beverage, and beauty brands.

Your turn to dazzle me!

Don’t keep this information’s under your pillow, apply them and you'll be amazed at your results.

Join The Conversation

  • Nijay's picture
    Feb 15 Posted 4 years ago Nijay

    Hi Daniel

    Thanks for your post - it's interesting, but like Mark, my experience also suggests some different results. I am the director of social media agency Qube Media and we run a lot of Facebook pages, for consumer facing brands and business to business.

    Our experience is that the best days (and times of day) to post greatly differs from client to client. What works for the Häagen-Dazs audience doesn't necessarily work for the ICAEW Business Advice Service. 

    Even within a single client, analysis of what days and times prove most effective changed on a monthly basis depending on the type of content being posted and how relevant and useful this was to the end-customer (of fan). If one week we felt that Thursday afternoons were a 'sweet spot' to post, we would test this with different types of content the next week and more often than not, we found that content of value always outperformed more pedestrian content, whenever it was posted.

    Each client does have differing time and days that seemed to generate higher engagement, but in my experience it's impossible - and misleading - to suggest a broad brush 'this day or time works better' for marketers.

    You can see a case study for our work with Häagen-Dazs here:

  • Feb 12 Posted 4 years ago mohitdxb

    Hi your advice is appreciable and you have definitely done some hard work to drive those but best practices for you can be worst for someone else. In the region where I work Sunday is the first working day and the advice you have given just flat falls. The ideology you have given is perfect but one needs to analyze their own data to determine which day is best and which is not. 

  • Feb 11 Posted 4 years ago Zach Y.

    The emoticon data surprised me, but it does make sense.  This is great information for marketers, keep it up!

  • Feb 11 Posted 4 years ago Gemini_Connect

    Hi Dale,

    Thank you for the informative post! However, I must echo the sentiments of the previous commenter. I have managed over 50 Facebook pages for various companies and businesses (from startup to corporate), and I see some discrepancies with your proclaimed optimal posting days. Some of my clients have optimal success with weekend posts while others do not--it depends on your industry and audience base.

    Your post is full of great advice, but I urge you to inform us all of your source and how you arrived at the percentages and conclusions you drew. 



  • Feb 11 Posted 4 years ago zach7674

    These are ideas which are so simple at their core, but yet many business do not think about. I will even have to admit that when scrolling through the website and reading the title to this article I was intrigued. I had never thought about this before. It makes so much sense that the weekend would be the best time to engage people, because that is when Facebook has its' highest amount of traffic. I also like the little hints that you gave the businesses. I completely agree with your stance on using emoticons. Emoticons catch the eye of Facebookers as they are scrolling through their newsfeed. I know that when I am scrolling through mine, if someone uses an emoticon, I stop and read it. Even if it is someone that I don't know that well, I will still stop and read it. Having a consumer read your posts is the first step to having the engage. I don't think it's unprofessional at all for businesses to use emoticons. When in Rome.....

  • Mark Brown's picture
    Feb 10 Posted 4 years ago Mark Brown

    Hey Daniel,

    I appreciate you taking the time to write this, but I have to offer some counter thoughts.  I run a social media company specialising in FB, and have founded and built up more than 20 pages, 4 of which have over one million members with a total of nearly 20 million members in total. 

    You say to avoid Wednesday's, wha?  What is your experience, your research source?  This is bad advice.  Everyday provides an opportunity, the key with timing is to post appropriate content for the time, not avoid days or particular times.

    You state, 'If you think posting often is the key to gaining Facebook engagement then you’re deceiving yourself.'  Then I am clearly deceiving myself, as I post at least every 3 hours starting at 6am USA -CDT.  If you want to increase engagement (what FB calls, 'People Talking About This') you have to post often.  The more comments, likes, shares you get, the higher the engagement and the faster your page grows and of course, the wider the reach.  A good 'People Talking About This' rate is around 40-60% (divide People Talking About This by the number of members) although I have pages I am involved in that have 100%+.  And this will only come with regular, disciplined, well targetted posts.

    As for posting images and videos, good advice, although the Edgerank changes in Sept 2012 reduced the effectiveness of both somewhat.  One thing we are experimenting with at Global Scope Media is text posts with the link in the first comment which seems to be bypassing the Edgerank limitations, but still testing this so not sure.



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