Recently, Forbes released a great article sharing Five Important Digital Marketing Elements to Consider to create a strong digital footprint. In today's world, in order to grow as a business, including a digital marketing strategy in your marketing plan is vital in order to create brand recognition and visibility, new client connections and ultimately grow your business to the next level.
In our experience with internet marketing, covering all your bases is the way to go. With the continually changing Google algorithms and Facebook's push for increased paid advertising, growing your online presence in become increasingly difficult. The five tips from Forbes are all extremely important and should all be considered in your company's digital marketing strategy.
Social Media Marketing?
While all five of Forbes points are excellent and worth reading, we wanted to dive a little deeper into the fourth tip - social media marketing. As Forbes explains, social media is a great platform to grow and increase brand awareness as well as a powerful tool to share information and distribute content.
Unfortunately, growing your online presence through social media marketing, especially Facebook, is becoming increasingly more difficult as companies are pushing for paid advertising.
So, what should we do?
Difficult, But Not Impossible
Don't lose heart. Increasing your brand visibility through social media marketing is difficult, but not impossible.
As a company you are ultimately competing with thousands of other companies for visibility through the various social media sites. Sites such as Twitter and Facebook that are updated rapidly are best for getting the most views and high visibility, but there are a few tricks to follow to maximize your effort.
Most people come home from work, kick off their shoes, and grab their computer to peruse their social media channels. The high traffic time for most social media sites is between "7-9pm."
Try to time your posts within this time frame as much as possible. Remember the higher your posts are on a follower's news feed the more likely they are to see it. The more people who see it, the more traffic and leads you will be able to generate.
More Social Media Marketing Tips To Increase Visibility, Frequency, and Relevance
Timing is important, but it isn't everything. There are more things than that to keep in mind to make social media marketing a success for your business:
- With the fast moving pace of social media, posting often and consistently is key. The more you post, the more likely you are to be seen.
- Posting relevant content is just as important. Social media users want to be entertained and offering them relevant content is more likely to grab their attention.
- Use buzzwords to help attract consumers. Most social media has limited space for text, so make each post count.
We admit that the internet marketing world is constantly shifting. Social media is no different. But even though changes and updates and new trends are constantly starting, using these tips can increase your visibility, visitor interaction, trust and online presence overall.