Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Best Social Media Brands in 2012
Posted on January 14th 2013
Having recently announced the Track Social Facebook Awards for 2012, Track Social has now aggregated social performance across platforms to assess the best overall performers in social media throughout the entire year.
In the awards for individual Facebook Pages the big winners were Facebook, Subway, Disney and Fox. Now it's time to see who comes out on top in the overall as well as Twitter and LinkedIn categories.
Facebook - Average Daily Score: 54.6
On the back of sweeping the awards for its own platform, Facebook takes out the Overall Performance award in social media for 2012. In general, Facebook does not have the most engaging social presence on any medium, however it is, well, Facebook. Everyone knows it, everyone talks about it, and it typically gets a large response when it says something. Sheer size and notoriety carry the social leviathan through to the overall victory.
Runners up in the category include YouTube, Disney, Coca-Cola and MTV. For the full top ten go here.
Disney - Average Daily Score: 16,162
The highly prestigious Engagement Award goes to Disney, for getting a consistently high level of response from its fans across social platforms.
Disney has a massive global audience and entertainment vehicles that cross generations. However getting engagement in social media still requires considerable commitment and effort, so plaudits to Disney.
They were closely followed by Subway (winner of the Facebook Engagement award) and Fox News (winner of the Facebook Comments award).
Overall Twitter Performance
YouTube - Average Daily Score: 9.93
ESPN - Average Daily Retweets: 3,564
Twitter is a perfect medium for spontaneous events such as sports, so it is not surprising ESPN uses it to great effect. ESPN takes a very conversational tone in its prolific Tweets, and the audience is very responsive.
Most Retweets Per Tweet
Instagram - Average Retweets Per Tweet: 669.3
Despite their rather bitter public break up near the end of the year, Instagram and Twitter were a great couple for most of 2012, with the photo sharing network leading the way in terms of Retweets per Tweet.
Most Followers on LinkedIn
Hewlett-Packard - Followers: 915,513
Note that by including "Brands" only, celebrities are excluded from these awards. See the Track Social Awards page for the full list of social awards as well as a Top Ten for each individual award.