Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Best Super Bowl Commercials of All Time
Posted on February 2nd 2013
With Super Bowl XLVII only a day away, we thought it would be appropriate to take a walk down memory lane with some of the best Super Bowl ads of all time. This year, CBS sold all its available commercial time by January 8, 2013 – nearly a month before the big game. It’s estimated that the average cost of a 30 second advertisement this year falls between $3.7 to $3.8 million…with such high stakes, it’s no wonder why Super Bowl commercials can be as exciting as the game itself. Check these winners out!
Volkswagen – “The Force” (2011)
This Volkswagen commercial brings about a sense of nostalgia as a young Star Wars fan impersonates Darth Vader and uses the Force on the 2012 Passat in his driveway.
Apple – “1984” (1984)
A revolutionary commercial at the time, this Apple ad first aired during the 1984 Super Bowl halftime and astounded viewers. The commercial, directed by Ridley Scott, received 4 awards, and is considered by many to be the best Apple ad ever.
NFL – “Best Fans Ever” (2011)
In a montage of clips from popular TV shows and movies, the NFL pays tribute to its fans with this fantastic ad.
Pepsi – “Gotta Have It” (1991)
Cindy Crawford takes front and center with this ad showcasing the redesign of the new Pepsi can. While it initially appears that the young boys are memorized by Crawford, their attention is actually on the newly designed can.
Doritos, “Pug Attack” (2011)
Do you think taunting a dog with Doritos it a good idea? This funny ad depicts exactly how it won’t turn out in your favour!
Heineken – Brad Pitt (2008)
Paparazzi and crowds of screaming fans won’t stop Pitt from grabbing some Heineken in this 2008 Super Bowl commercial.
Budweiser – “What’s Up?” (1998)
Sup? Nothing man. Just watching the game, having a Bud…
Best Buy – “Justin Bieber & Ozzy Osbourne” (2011)
This Best Buy commercial featuring Ozzy Osbourne and Justin Bieber humorously captures how fast technology moves while also poking fun at these famous celebrities.
Victoria’s Secret – “After the Games” (2008)
To drive Valentine’s Day sales, Victoria’s Secret launched this commercial during the 2008 Super Bowl. Despite paying millions to have their ad aired during the big game, this commercial was a risky strategy since it aired during the fourth quarter of the game – generally the lowest watched quarter unless the game is close. Luckily for the lingerie company, this particular game was extremely close in the fourth quarter, making this commercial the most viewed ad that day.
M&M’s – “Sexy and I Know It” (2012)
Short, sweet, and funny, this ad shows that M&M’s really aren’t your ordinary candy!
What’s your favourite Super Bowl ad? Tell us in the comments!