Best Thinker Webinar: Social Media Hacks and Hijacks

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on November 12th 2013

Best Thinker Webinar: Social Media Hacks and Hijacks

Last week we held another webinar in our Best Thinker webinar series, this time on the topic of Social Media Hacks and Hijacks.  The webinar included great speakers: Micah Fox is the Online Expert for Corporate Communications at ING Bank, Mike Kail is the VP of IT Operations at Netflix, and Devin Redmond is the Co-Founder and CEO of Nexgate.

Devin, the Co-Founder and CEO of Nexgate, started us off with a recap of the notable Twitter hijack on the AP Twitter feed, which claimed an attack on the White House, and that President Obama was injured. This one hijacked tweet sent the world's stock markets down in a frenzy. Of course, as you know, that wasn’t true but how would one know when it’s posted by the AP to Twitter? 

Micah Fox, the Online Expert for Corporate Communications for ING Bank, took us through an example of an investor who was spreading false rumors about ING in an apparent attempt to manipulate the stock.

Mike Kail, the VP of IT Operations at Netflix, told us he found 77 fake Facebook pages, 134 fake Facebook groups, and 47 fake YouTube channels all offering fake subscriptions to Netflix in an attempt to capture credit card information using the Netflix brand name.

If you have been on a SocialMediaToday webinar before you know they are very “participant driven” and we love to ask your questions of our panelists.  Many of the questions from our audience revolved around topics such as: How do social media accounts typically get hacked? Where are the greatest threats of social media hacks? What are the impacts of a hack on one of your accounts? Having seen spam mature in other communication technologies, like email, how do you expect social spam to evolve?

If that piqued your interest and you want to hear the replay of this webinar please check out this link. Otherwise please join us for our next webinar, sponsored by SAP,  on the topic of What’s the ROI of an Influencer? starting at noon eastern on November 12thRegister here.



Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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