Best Thinker Webinars: The Next Wave of Social Management Integration

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on March 8th 2014

Best Thinker Webinars: The Next Wave of Social Management Integration

social management integrationThis week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Too Many Platforms: The Next Wave of Social Management Integration. The webinar included a great group of panelists: Melinda Byerley who is the CEO and Co-Founder of Vendorsi who helps companies with their technology vendor decisions, Kat Mandelstein who is part of PwC’s Advisory group helping brand with their digital and social business strategies and Jason Eng who is a Senior Social Media Strategist and Community Manager at Sony Electronics Professional Solutions.

Melinda Byerley started us off with a marketing technology landscape slide from Scott Brinker of This slide has 947 marketing technology vendors all on one slide so you can image how densely packed it is with logos of vendors in various boxes such as marketing operations, marketing automation, social media, display advertising etc. I went on to talk about the consolidation of marketing and the “elephant footprints” we are seeing the market by Oracle, Salesforce and Adobe buying up discrete pieces of this landscape and rolling them into a “marketing cloud”. This trend is easily a 5-10 year trend in which we are probably in year 3 or so now. 

Kat Mandelstein then discussed PwC’s approach for helping companies navigate the world of marketing technology by defining clear business objectives when considering new social technology rather than just jumping in a adding new technology for technology sake. She also talked about the importance of developing a social media crisis communication plan. This seemed to be one pitfall that many people overlook.

Jason Eng talked about his role at Sony Electronics Professional Solutions and how they decided they needed to engage their audience with a private forum that Jason runs. He also talked about the decision process they went through not to undertake some social technologies like Vine and Pinterest etc.

If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: how to utilize social technologies to the fullest, how to deal with old social sites that have been abandoned, how to know when to jump into a new platform and more.

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another SocialMediaToday webinar! The next webinar is on Trust is the New Currency: Innovative Models for Business Transactions signup for it on the SMT website or just view the schedule of upcoming webinars here.

(Social management integration / shutterstock)


Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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