Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists: Francesca Pick, a collaborative economy strategist and author of the award winning thesis of Building Trust in a Peer to Peer Marketplace, David Amerland, noted author, speaker and analyst on the intersection of SEO and Social Media, and Chris Abraham, principle consultant at Gemis Digital and the Director of Social Media at Unison Agency.
Chris got us kicked off with a discussion of trust from the angle of building trust through your copywriting, sharing and creating brand consistency across all you platforms and many tips and tricks to building up your SEO since the first place someone will look for basic information on your or your brand is online via search.
David also has a lot of experience with Search and SEO and challenged the audience to think about the recent changes in SEO and how semantic search favors content creation on your “owned” media properties. This dovetailed nicely with Chris’s thoughts on building trust via your copywriting.
Francesca then discussed a bit of her thesis on how trust applies to communities like AirBNB and how a company like Trustcloud was formed to fill the need to verify individual identities in the P2P marketplace.
If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: how can you use social media to develop trust for a company, what are the best ways to clean up a companies trust profile online, what is the best way to measure trust for your brand, and what role does the advocate play in helping a company regain trust..
If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another SocialMediaToday webinar! The next webinar is on The Social Government vs. The Social Citizen signup for it on the SMT website or just view the schedule of upcoming webinars here.