Best Thinker Webinars: Trust Is the New Currency

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on March 17th 2014

Best Thinker Webinars: Trust Is the New Currency

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists: Francesca Pick, a collaborative economy strategist and author of the award winning thesis of Building Trust in a Peer to Peer Marketplace, David Amerland, noted author, speaker and analyst on the intersection of SEO and Social Media, and Chris Abraham, principle consultant at Gemis Digital and the Director of Social Media at Unison Agency.

Chris got us kicked off with a discussion of trust from the angle of building trust through your copywriting, sharing and creating brand consistency across all you platforms and many tips and tricks to building up your SEO since the first place someone will look for basic information on your or your brand is online via search. 

David also has a lot of experience with Search and SEO and challenged the audience to think about the recent changes in SEO and how semantic search favors content creation on your “owned” media properties. This dovetailed nicely with Chris’s thoughts on building trust via your copywriting.

Francesca then discussed a bit of her thesis on how trust applies to communities like AirBNB and how a company like Trustcloud was formed to fill the need to verify individual identities in the P2P marketplace.  

If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: how can you use social media to develop trust for a company, what are the best ways to clean up a companies trust profile online, what is the best way to measure trust for your brand, and what role does the advocate play in helping a company regain trust..

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another SocialMediaToday webinar! The next webinar is on The Social Government vs. The Social Citizen signup for it on the SMT website or just view the schedule of upcoming webinars here.


Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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