Best Thinkers Webinar: Social Media Predictions for 2014

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on December 20th 2013

Best Thinkers Webinar: Social Media Predictions for 2014

Social Media Predictions

This week I moderated another webinar in the SocialMediaToday Best Thinker webinar series, this time on the topic of Social Media Predictions for 2014: What Do You Need to Watch? This webinar included an all rock star panel consisting of: Ekaterina Walter who is the CMO and a Partner at Branderati, Sandra Lopez who is the Marketing Strategy Director of New Business at Intel, and Ray Wang who is the Principle Analyst and Founder of Constellation Research. 

Sandra Lopez, from Intel, started us off with the first big trend to watch out for next year what she calls … “The Genie Economy”. This is where social media and technology adoption by Millennials is driving a new world of immediacy. Evidence has been apps like WUNWUN in New York City, eBay now, and most recently Amazons announcement of drones delivering Amazon goods in 30 min. Further evidence can be found in services like UBER that leverage data to deliver cabs in less than 5 min. Is there really this kind of demand? Just ask Twitter followers who recently said in a survey that 81% percent of them want a brand to respond in the same day!

Ray Wang, from Constellation Research, then took us through how brands are migrating to a fully digital business. Brands are recognizing that they no longer sell products and services as buyers now seek experiences and outcomes! Because of this Ray predicts a shift from engagement to personalization at scale across every channel. He also declared that B2B and B2C labels are dead – its now Peer to Peer (P2P) and Machine to Machine (M2M) – this was very popular and widely tweeted by the audience.

Ekaterina Walker, from Branderati, then gave us her prediction that we are in the Age of Advocacy. She cites that consumers are more comfortable now with social media, which has resulted in not just end consumers becoming brand advocates but employees too. Getting employees into the act is important since according to Pew Research in the US each person has approximately 634 social ties – if you can get your employees to talk about your brand that’s some pretty powerful reach!

After the presentations were over we had a lively discussion about 2014 trends and we took questions from the audience. If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists.  Many of the questions from our audience revolved around topics such as: How can you organize your company around Big Data and use it to your advantage, What social networks should you keep your eye on next year and what new marketing titles are coming in 2014 (like the Chief Experience Officer?).

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise please join us for the next year on another SocialMediaToday webinar! Look for the 2014 schedule posted here.

Photo Credit: 2014 Predictions/shutterstock


Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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Alvin Thomas
Posted on December 23rd 2013 at 10:01PM

I cant wait to watch this webinar. I'm excited to see what 2014 has to offer.