Best Times to Post on Social Media [INFOGRAPHIC]

Posted on May 11th 2013

Best Times to Post on Social Media [INFOGRAPHIC]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online:

Good Ol'Trial and Error

By tweeting or posting using a link shortener, such as ow.ly or bit.ly,  enables you to track how many times someone clicks on a link you shared. You would also want to keep records of when you shared a message and on what network to determine how many interactions each message received. This will allow you to determine not only the best times to post but also where your most engaged audience is located. While this is a straight forward method, there has to be an easier way, right?

Social Media Tools

There are many great social media monitoring and reporting tools out there, but one of my favorite is SocialBro. SocialBro is one of my favorite tools because it provides daily reports on the best time to tweet.  These reports show the days and times when the greatest percentage of our twitter community is online (not just your followers). Another tool you can use is Hootsuite‘s AutoScheduling functionality which schedules your messages at the best times to reach your audience.

For posting on Google+, Timing+ is a very valuable tool. Timing + analyzes your historical post data to determine what time of day has the most potential for  your posts to have the greatest impact. There are so many great tools out there it would be hard to name them all. If you have a favorite tool please leave a comment below, I would love to hear about it!

Learning from the Research of Others

The best times to post on social media is definitely a hot topic and has resulted in a lot of fantastic research. Luckily, the infographic below examines some of that research and breaks down the best and worst times to post on Twitter, Facebook, LinkedIn, Google+, and Pinterest. To maximize your reach, it recommends that you focuse on posting during the following times:

  • Facebook – between 10 am and 4pm Monday thru Thursday.
  • Twitter – between 1pm and 3pm Monday thru Thursday.
  • LinkedIn – focus on posting before and after business hours, 7 am to 9 am and 5pm to 6pm Tuesday thru Thursday.
  • Google+ – 9am to 11am on workdays.
  • Pinterest – This is the one social network you should focus on posting during weekday evenings and on the weekends. specifically 2pm to 4pm and 8pm to 1am on weekdays. The best time to pin items on Pinterest is on Saturday morning.

While this infographic will give you a great base to build from, it is definitely not the answer for every business. When determining when to post on social media make sure to consider your customers, your product or service, and the types of messages you are posting. For example, the ideal time for a local bakery to post on Facebook is most likely very different than that of a national brand. In addition, if the majority of your customers live on the east coast and your company is based on west coast, you will want to post on LinkedIn before and after their workday, not yours.

Best times to post on social media infgoraphic

 

Brianna5mith

Brianna Smith

Brianna Smith is the Social and Digital Marketing Strategist at at Fpweb.net, a leading managed SharePoint hosting provider. As the Social and Digital Marketing Strategist, she manages Fpweb.net's inbound marketing efforts, including social media strategy, SEO, email marketing, and event promotion. Prior to her position at Fpweb.net, she was a brand strategist at Mudbug Media, an interactive media agency in New Orleans.  

She has built and developed a popular marketing blog, where she writes about social media, brand strategy, creating a personal brand strategy, online marketing, SEO, website design, monitoring your brand, and more. 

 

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Comments

Hi. Tanks for this great article.

Of course these time slots may very different from one business area to another. I may also depend what you call "best moment" 

The most important interaction ? The most important trafic ? The best time to generate sales ? 

Christian

www.markentive.fr

Consider that high traffic times are also times when a lot of competing messages are posted.

I've used services that told me what times were best for my network - int he sense of most people on the sites to potentially see the message, and the size of their own networks. However, I have found that those times do not necessarily correspond to the best times for actual interaction on the sites.

 

This is a good article Brianna.  Just one thing what time zones are you showing? I'm in the UK.  

Tracey - in most of the articles like this I've read, they state that the times mentioned apply to your current time zone. So if you're targeting consumers in New York City, then you would post at the times listed in U.S. Eastern Standard Time; for Chicago, Central Standard Time. For local consumers, you would simply use your current time zone. Hope that helps!

This infographic was originally created early May 2012, so it's now over a year old. Is the data still accurate?

Based on my experience you should be tracking  your activities on any platform - there is no such thing as black & white best scheduling. Think of how your target market lifestyle and when they might be on specific social networks. I'm a Pinterest consultant and I find Sundays are consistently better than Saturdays. 

I absolutely agree that there's no black and white rule on best time to reach the audience.  The best time for one brand may be the worst time for another brand. And even if we're talking about one brand, the best time to reach netizens varies depending on demographics and social media usage/habit of the target market. 

Great article! Thanks for the tips. (I love that that there is a tool called "socialbro" too. That cracks me up!)

One thing though. I've noticed that for one of the Facebook communities I manage for a client there are a lot of European users. Over time it's become clear that my tweets and FB messages do best when I post between 9 pm and 11 pm EST.

It's critical to really understand your community to determine the optimal days/times for social media outreach. That's how you can have the greatest impact and maximize engagement with a brand. 

This is a great article. I've been looking for references for many of my clients that don't believe me when I share that social media has become a science. I too am a fan of many of the social tools you shared. I'll check out those mentioned in the article and by others in the comments section. 

CarterBeachem.com 

Brianna, I agree with the points that you make in your post, but fundamentally disagree with the infographic. Like you say, it's about your specific business, and businesses should research to find the best times to post based on their own intelligence and data. Social media is different for every business, and there's no "one size fits all" strategy for the best times to post.

I post on most of our company's social media sites, and have tried strategically posting on certain days/times to see which gets the most interaction...I don't think it matters in the end.  I believe what matters more is the frequency of your post, not the timing in which you post.  But I do agree with others who have commented that this also depends on your brand.

This is good information to know. While email is not technically social media, we use it to drive our subscribers to content and offers on Facebook and our website. Any suggestions or sources for determining email send times, assuming we're using the guidance on when to post on social media? Would we just time the emails to hit mailboxes within the social media peak time frames or is there another strategy?

Thank you Brianna, 

the times are definitely important to me since I have a really busy daily schedule. However, I am never too busy to post or either update my status on my favorite four: fb, twitter, google+ and linkedIn.  I wonder how these time spots would make a difference accross the nation (for example from New York to California and vice versa)? I do attempt to reach my current and new clients on a timely basis!  Thanks again for the post. 

Sincerely, 

HerbieSoCal 

www.herbiesocal.com 

 

**Caution** -  This infographic seems to be diametrically opposed to the findings in the Salesforce/BuddyMedia report on 1,800 brand FB pages. The times in the infographic seemed designed to get your voice lost in the noise.  The full report gives guidelines across a dozen industries, with good detail. Here's a sampling:

"There is a tremendous opportunity for brands to increase interaction by posting more on weekends. The interaction rate for posts on weekends is 14.5% higher compared to weekday posts"

"Brand posts published between 8 PM and 7 AM, which are defined as “non-busy hours,” receive 14% higher interaction than those that post between 8 AM and 7 PM, which are defined as “busy hours.”"

"Posts on Saturdays and Sundays receive 69% higher interaction for Advertising/Consulting industry"

"Entertainment industry: interaction is 20% higher than on the weekdays,"

http://www.huffingtonpost.com/2012/09/28/facebook-marketing-secrets-best-time-to-post_n_1924134.html

http://www.twitter.com/donrua

It seems we all agree that good ole trial and error is the only way to know for sure when is the best way to determine the times when we get the highest number of interactions. And it will always vary by brand and industry. No two audiences are the same.

One thing I have noticed over the years both for myself and in various sources of research is that there are some constants.For example, a network like LinkedIn is rarely likely to see a high number of interactions over the weekend with peak times before/after business hours.  Makes sense. 

But it still requires testing.