Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Best Way to Keep People on Your Site
Posted on September 11th 2013
If you are blogging on your WordPress website (which you should be doing for oh so many reasons) you want to keep people on your site as long as possible. No, you don’t have to resort to tying them up, but the next best thing to keep them reading is by using a related posts plugin to display a list of related posts with thumbnail images under each of your posts.
Yet Another Related Posts Plugin (YARPP) is one of the most popular related posts plugins and is recommended by such heavy hitters as Matt Mullenweg, founder of WordPress, Matt Cutts from Google and Joost de Valk developer of the WordPress SEO plugin.
This is handy to have since it will direct visitors to other posts you’ve written on the same or related subjects. When people stay on your site you will decrease your bounce rate, since people are going to read your other entries while at the same time increasing your pageviews.
Joost, an SEO guru, likes this plugin since leaving a trail to other related posts makes it easier for the search engines to get to your older content.
The plugin uses an algorithm to calculate a matching score for the current post and each of your other posts to find the ones to be listed as related under a particular post. You can control the threshold for relevance in the settings, and you can also disallow certain tags or categories so entries in categories such as Portfolio or Press so they won’t be considered.