Jun 30 Posted 2 years ago
Thanks for commenting Justin. I think the combination of great content that adds value together with a trusted delivery channel is hard to beat. Either without the other won't hit the spot as effectively.
I guess I'm reacting in part to advocacy programs that don't always offer participants enough variety or value-add when presenting content for sharing.
Jun 29 Posted 2 years ago
Great article, Mike. Without question, great content does drive brand awareness. Those small social media updates can make a hugh difference, although you do want quality content above all else - a major belief of www.ProseMedia.com. The quality of your content makes all the difference.
Jun 27 Posted 2 years ago
Thanks Eric – I really appreciate the feedback. What encourages me is the number of “non-social” organizations that are dipping their toes in the social-media water by promoting SMEs. Even a traditional, conservative leader doesn’t typically perceive this as a “risky” route; what CEO doesn’t want a potential rainmaker in the business?
SMEs also have a powerful positive effect on an organization’s reputation as an employer, particularly in more technical sectors where peer-to-peer sharing is often the norm. People want to work in an environment where their contribution is recognized and their work showcased – and why not?
Thanks for taking the time to read and comment.
Jun 26 Posted 2 years ago
Love the article. What can I say but that you just "get" it. As companies see beyound just the direct response models for building and sustaining business, I'm a huge believer that the subject matter expert is key.
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...