April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jun 30 Posted 8 months ago
Thanks for commenting Justin. I think the combination of great content that adds value together with a trusted delivery channel is hard to beat. Either without the other won't hit the spot as effectively.
I guess I'm reacting in part to advocacy programs that don't always offer participants enough variety or value-add when presenting content for sharing.
Jun 29 Posted 8 months ago
Great article, Mike. Without question, great content does drive brand awareness. Those small social media updates can make a hugh difference, although you do want quality content above all else - a major belief of www.ProseMedia.com. The quality of your content makes all the difference.
Jun 27 Posted 8 months ago
Thanks Eric – I really appreciate the feedback. What encourages me is the number of “non-social” organizations that are dipping their toes in the social-media water by promoting SMEs. Even a traditional, conservative leader doesn’t typically perceive this as a “risky” route; what CEO doesn’t want a potential rainmaker in the business?
SMEs also have a powerful positive effect on an organization’s reputation as an employer, particularly in more technical sectors where peer-to-peer sharing is often the norm. People want to work in an environment where their contribution is recognized and their work showcased – and why not?
Thanks for taking the time to read and comment.
Jun 26 Posted 8 months ago
Love the article. What can I say but that you just "get" it. As companies see beyound just the direct response models for building and sustaining business, I'm a huge believer that the subject matter expert is key.