How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing [VIDEO]

Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world’s most venerable brands, Xerox.  In this interview, we cover what’s happening in B2B marketing with data, measurement, and conversions.  We also look at how to introduce the brand into a conversation that’s taking place long before your sales team gets involved.  I invite you to watch and comment.

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Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

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  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...