Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world’s most venerable brands, Xerox. In this interview, we cover what’s happening in B2B marketing with data, measurement, and conversions. We also look at how to introduce the brand into a conversation that’s taking place long before your sales team gets involved. I invite you to watch and comment.
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.